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Fondation Nicolas Hulot - "Aquarium" - CLM BBDO

  • Aquarium
  • Fondation Nicolas Hulot
  • Fondation Nicolas Hulot pour la Nature et l’Homme
  • France
  • No Nature, No Future
Product CategoryCharities, Foundations, Volunteers
Date of First Broadcast/PublicationFebruary 9, 2005
Media TypeTelevision
Length48 Seconds
Awards ACT Responsible Tributes, 2005 () for
Production Company Big Productions
Post Production Médialab
Sound Production AOC
Executive Creative Director Anne de Maupeou
Executive Creative Director Barka Zerouali
Creative Director Barka Zerouali
Creative Director Anne de Maupeou
Art Director Gilles Fichteberg
Copywriter Pierre-Yves Perrin
Director Safy Nebou
Production Company Producer Catherine Barra
Director of Photography David Nissen
Agency Producer France Monnet
Account Manager Valérie Accary
Account Manager Marie-Pierre Benitah
Account Manager Eléonore Raillard
Advertising Manager Claire O'Meara
Advertising Manager Johanna Wojtuniowski


The film shows a child who is recreating in his aquarium the marine environment he knows for his goldfish: stones, plastic seaweeds and an amphora. Then, he adds consciously and naturally a tire, a shoe, a washing machine...
Finally, he empties an ink cartridge into the water. Satisfied, he puts his goldfish into the aquarium. Evidently, the little boy is copying what he knows... This is a disturbing demonstration of the urgent necessity to react so as not to let the sea become a trash bin.


Rather than showing the alarming pollution of the sea, the idea was to denounce general "irresponsibility" through the eyes of a child.
The campaign tagline "we can't change sea water. We can change the behaviours" reminds us in a simple and effective way that everyone has a role to play in preserving the earth


The agency has produced, pro bono, a cinema commercial about the protection of marine environment. The goal is to arouse awareness and encourage everyone to have a more respectful behaviour towards the nature, and particularly towards the sea