Fondation Nicolas Hulot - “Tree”
Fondation Nicolas Hulot pour la Nature et l’Homme
|Tagline||Our Destinies Are Linked. Protect biodiversity.|
|Advertiser||Fondation Nicolas Hulot pour la Nature et l’Homme|
|Brand||Fondation Nicolas Hulot|
|Product Category||Environmental & Ecological Issues|
|Campaign Name||No Nature, No Future|
|Country of Production||France|
|Date of First Broadcast/Publication||August 2, 2004|
|Media Type||Outdoor / Out of Home|
||ACT Responsible / ACT Dove, 2005 () for |
Grand Prix de la Publicité Presse Magazine, 2004 (Winner) for Good Causes
||Anne de Maupeou|
Soft and powerful, the campaign is composed by 3 posters representing successively a bear which protects a baby, a tree which rocks a baby, then an eagle which feeds it. A simple and symbolic way to show that the man and nature destinies are closely dependent.
The creative exercise has been to make strong visuals around positive values.
Valérie Accary: "This campaign seeks only to reassert the fundamental interdependence between the man and nature. In showing an image with the nature protecting us, this campaign repeats us that we have to protect the nature. It uses an emotional and esthetic style so as to reach the great majority of us.
After its shock campaign in 2003, Nicolas Hulot Foundation continues its mission to sensibilize and launches a second outdoor campaign.