An amazing and exclusive communication campaign to go with the opening.
Created by CLM BBDO agency, the campaign entitled "COME INTO THE ART" invites, through this pun, the spectator/visitor to live a unique moment mixing pleasure and discovery.
At the same time, it meets the ambition of the museum to give access to the whole inhabitants from Val-de-Marne and Ile-de-France to the contemporary art.
A 45 seconds film directed by Arno Bani has been in accordance with the approach related to the birth of emotion triggered by the contemporary art.
The opening of MAC/VAL, Contemporary Art Museum of Val-de-Marne, in Vitry,is a national and international event, and accounts for one of the most important works in France for the recent years. It consists in meeting three main objectives : a cultural commitment, a political one, and a strong mission for the common interest.