Aucland.com - “The Fire (French)”
Aucland
| Title | The Fire (French) |
| Tagline | Anything can be bought, it's all a question of price. |
| Agency | CLM BBDO |
| Advertiser | Aucland |
| Brand | Aucland.com |
| Product Category | Online Auction |
| Campaign Name | The Fire |
| Market | France, United Kingdom |
| Country of Production | France |
| Media Type | Television |
| Length | 45 Seconds |
| Awards |
Cannes Lions International Festival of Creativity, 2000 (Silver Lion) for Retail Stores & Rental Companies
|
| Executive Creative Director |
Anne de Maupeou |
| Art Director |
Fred & Farid |
| Copywriter |
Fred & Farid |
| Director |
Rémy Belvaux |
| Executive Producer |
Nicolas Duval |
| Agency Producer |
Pierre Marcus |
| Production Company |
Quad Productions |
Story
Firemen surround a burning building. They only have one canvas to catch people with. The person who bids the highest sum will be caught. When a lady's bid is accepted, she jumps, but someone bids higher and she is left to fall!