CLM BBDO, Boulogne Billancourt Follow Update

  • 93 rue Nationale Cedex
  • Boulogne Billancourt 92513
  • France
  • Phone: 01 41 23 41 23
  • Fax: 01 41 23 43 70

Cart'Blanche - "Football Resistance" - CLM BBDO

  • Football Resistance
  • Cart'Blanche
  • Cart'Com
  • CLM BBDO
  • France
  • Football Resistance
Product NameFootballresistance.com
Product CategoryInstitutional/Public Interest/Non-Profit Org.
MarketFrance
Date of First Broadcast/PublicationJune 18, 2006
Media TypeFreecard/Postcard
Awards Cart'Blanche à la création, 2006 (Cart'Blanche of the Year) for
Prix Club des Directeurs Artistiques, 2006 (1st Prize) for Individual Posters
Prix de la campagne citoyenne, 2006 (Shortlist) for Companies of private or public sector
Media Rep. Cart'Com
Creative Director Jean-François SACCO
Creative Director Gilles Fichteberg
Art Director Raphaël Ghilsaberi
Copywriter Matthieu Barrère
Account Manager Clément Chovin
Account Manager Laura Jaïs

Concept

On the 18 th of june 2006, advertisers, media and foot lovers from all around the world (France, Germany, Italy, England, Morocco...) will make a plea to resistance and ring the gathering against racism in football with the "Football Resistance operation".

Problem

Racism is still present, very present, it evens penetrates into our foot arenas whereas this sport gathers witizens from all around the world. We shouldn't forget it with the World Cup...