CLM BBDO, Boulogne Billancourt
- 93 rue Nationale Cedex
- Boulogne Billancourt 92513
- France
- Phone: 01 41 23 41 23
- Fax: 01 41 23 43 70
- Country Phone Code: 33
- Email: [email protected]
Cart'Blanche - “Football Resistance”
Cart'Com| Title | Football Resistance |
| Tagline | Don't let racism overrun the stadiums |
| Agency | CLM BBDO |
| Advertiser | Cart'Com |
| Brand | Cart'Blanche |
| Product Name | Footballresistance.com |
| Product Category | Institutional/Public Interest/Non-Profit Org. |
| Campaign Name | Football Resistance |
| Market | France |
| Country of Production | France |
| Date of First Broadcast/Publication | June 18, 2006 |
| Media Type | Freecard/Postcard |
| Awards | Cart'Blanche à la création, 2006 (Cart'Blanche of the Year) for Prix Club des Directeurs Artistiques, 2006 (1st Prize) for Individual Posters Prix de la campagne citoyenne, 2006 (Shortlist) for Companies of private or public sector |
| Creative Director | Jean-François Sacco |
| Creative Director | Gilles Fichteberg |
| Art Director | Raphaël Ghilsaberi |
| Copywriter | Matthieu Barrère |
| Account Manager | Clément Chovin |
| Account Manager | Laura Jaïs |
| Media Rep. | Cart'Com |
Concept
On the 18 th of june 2006, advertisers, media and foot lovers from all around the world (France, Germany, Italy, England, Morocco...) will make a plea to resistance and ring the gathering against racism in football with the "Football Resistance operation".
Problem
Racism is still present, very present, it evens penetrates into our foot arenas whereas this sport gathers witizens from all around the world. We shouldn't forget it with the World Cup...
