ALB - Golden Chains
June 13, 2012
How to promote and finance a new album when you are a new emerging musician, who has not signed with a major label yet ?
ALB, a french artist from Reims, might have found the solution with his new music video «GOLDEN CHAINS ».
The song expresses the urge to purge daily life for a brand new start, and ALB takes up the challenge of selling several of his personal items through a digital and very participative music video.
Created by Kevin Salembier and Julien Boissinot, creatives at CLM BBDO, directed by Jonathan Broda, and produced by Carnibird and ACNE, GOLDEN CHAINS gives the audience the opportunity to purchase the things that ALB is getting rid of via well-known e-commerce websites, to finance his next artistic project : his album that will be released in early 2013.