Australie, Paris 
- 199, rue Championnet
- Paris 75018
- France
- Phone: 01 75 77 92 00
- Fax: 01 75 77 91 99
- Country Phone Code: 33
- Website: www.australie.com
- Email: aoudry@australie.com
In partnership with:
INCa - “Detection (IN)”
Institut National du Cancer| Title | Detection (IN) |
| Agency | Australie |
| Advertiser | Institut National du Cancer |
| Brand | INCa |
| Product Category | Disease Awareness, Support Groups & Associations |
| Campaign Name | Pink October |
| Market | France |
| Country of Production | France |
| Language | Français |
| Date of First Broadcast/Publication | October 1, 2011 |
| Media Type | Television |
| Awards | Grand Prix Empreintes, 2012 (OR pour la campagne) for |
Story
The launch commercial gathers journalists and presenters of France Télévisions. They share their involvement and personal commitment face to breast cancer.
Concept
We are all concerned, each one of us can protect or alert the woman (women) he loves. We have to call up the circle of these women. Tone is direct, genuine but with compassion