TitleVersailles (French)
Title (original language)Versailles
Agency
Campaign Cinema 2008 Campaign - Canal +
Advertiser CANAL+
Brand Canal +
Date of First Broadcast/Publication 2008 / 9
Business Sector TV/Radio Programs & Stations
Tagline Films to good to keep to yourself
Tagline (original language) Les films dont on parle sont sur Canal +
Problem The objective of this new advertising campaign is to showcase the
“great” films presented on Canal+, and the unique link that this creates
with the viewer. A great film is a film that has left a deep impression on
us, that we want to make our own, talk about and share with our nearest
and dearest… Hence the idea: Canal+: Films too good to keep to
yourself.
Problem (original language) L'objectif de cette nouvelle campagne de communication est donc de
mettre à l'honneur les « grands » films présents sur Canal+, et le lien
unique qui se créé avec le spectateur. Un grand film est un film qui nous a
marqué, qu'on ne peut s'empêcher de s'approprier, de raconter, et donc
de partager avec ses proches... D'où l'idée : Les films dont on parle
sont sur Canal+.
Media Type Television
Length
Market France
Production Company
Director
Agency Producer
Copywriter
Creative Director
Account Manager
Account Manager
Account Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager

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