BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: (+33) 01 56 41 35 00
  • Fax: (+33) 01 56 41 35 01

Roche Bobois - "Cat" - BETC Paris

  • Cat
  • Roche Bobois
  • Roche Bobois
  • BETC Paris
  • France
  • Designed for you
Product CategoryHome Furniture
MarketFrance
LanguageEnglish
Date of First Broadcast/PublicationSeptember 2, 2008
Media TypePrint
Awards Grand Prix de la Publicité Presse Magazine, 2009 (Winner) for Furnishing / Decoration / Accessories
Production Company Rita Productions
Creative Director Antoine Choque
Art Director Agnès Cavard
Copywriter Valérie Chidlovsky
Account Manager Valérie Albou
Account Manager Marie Giard
Account Manager Anne-Laure Salson
Photographer Grégoire Alexandre
Art Buyer Isabelle Mocq
Advertising Manager Eric Amourdedieu
Advertising Manager Hervé Huttmann

Story

The setting, as white as a blank page, allows the pieces of furniture to make their full impression. To highlight the perfection of the pieces and to underline the high quality of the craftsmanship, it was vital to let their beauty come to the fore, to envelop them in silence, and in the grand tradition of “less is more”, allow them to tell their story themselves.

Concept

The agency confirms the unique and exclusive character of Roche Bobois furniture that is, above all, the work of designers

Problem

Roche Bobois is paving the way for a new vision of upmarket furniture