BETC Paris

Pantin, France

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BETC Paris Creative Work

Title (original language)Lapin
Campaign Designed for you
Advertiser Roche Bobois
Brand Roche Bobois
Date of First Broadcast/Publication
Business Sector Home Furniture
Tagline Designed for you
Tagline (original language) Conçu pour vous
Story The setting, as white as a blank page, allows the pieces of furniture to make their full impression. To highlight the perfection of the pieces and to underline the high quality of the craftsmanship, it was vital to let their beauty come to the fore, to envelop them in silence, and in the grand tradition of “less is more”, allow them to tell their story themselves.
Story (original language) L’espace, blanc comme une page vierge, accueille le meuble en lui donnant toute sa vibration et lui sert d’écrin pour laisser fonctionner l’imagination du consommateur-spectateur : les meubles sont démesurés et symbolisent l’objet de désir absolu des différents animaux mis en scène.
Philosophy The agency confirms the unique and exclusive character of Roche Bobois furniture that is, above all, the work of designers
Philosophy (original language) L’agence a fait le pari de réaffirmer le caractère unique d’un meuble Roche Bobois qui se trouve être avant tout une oeuvre de créateur
Problem Roche Bobois is paving the way for a new vision of upmarket furniture
Problem (original language) Roche Bobois pose les jalons d’une nouvelle vision du mobilier haut de gamme.
Media Type Print
Market France
Production Company
Creative Director
Art Director
Account Manager
Account Manager
Account Manager
Art Buyer
Advertising Manager
Advertising Manager

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