BETC Paris, Paris
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
Roche Bobois - “Rabbit”
Roche Bobois| Title | Rabbit |
| Tagline | Designed for you |
| Agency | BETC Paris |
| Advertiser | Roche Bobois |
| Brand | Roche Bobois |
| Product Category | Home Furniture |
| Campaign Name | Designed for you |
| Market | France |
| Country of Production | France |
| Language | Français |
| Date of First Broadcast/Publication | September 2, 2008 |
| Media Type | |
| Awards | Cristal Festival, 2008 (Special Mention) for France: Home / Clothing / Apparel |
| Creative Director | Antoine Choque |
| Art Director | Agnès Cavard |
| Copywriter | Valérie Chidlovsky |
| Account Manager | Valérie Albou |
| Account Manager | Marie Giard |
| Account Manager | Anne-Laure Salson |
| Photographer | Grégoire Alexandre |
| Art Buyer | Isabelle Mocq |
| Advertising Manager | Eric Amourdedieu |
| Advertising Manager | Hervé Huttmann |
| Production Company | Rita |
Story
The setting, as white as a blank page, allows the pieces of furniture to make their full impression. To highlight the perfection of the pieces and to underline the high quality of the craftsmanship, it was vital to let their beauty come to the fore, to envelop them in silence, and in the grand tradition of “less is more”, allow them to tell their story themselves.
Concept
The agency confirms the unique and exclusive character of Roche Bobois furniture that is, above all, the work of designers
Problem
Roche Bobois is paving the way for a new vision of upmarket furniture
