Title | Sunshade (French) |
Title (original language) | Ombrelle |
Agency | BETC Paris |
Campaign | 2008 Corporate Campaign - Air France |
Advertiser | Air France |
Brand | Air France |
Date of First Broadcast/Publication | 2008 / 10 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Tagline | Making the sky the best places on Earth |
Tagline (original language) | Faire du ciel le plus bel endroit de la terre |
Story | The aircraft’s trajectory, symbolised by a white line, fuses with an aspect of the passenger’s appearance such as a stiletto heel (for First class), the lace from a corset or a lock of hair (for l’Espace Affaires – Business Class). |
Story (original language) | Le symbole de la ligne aérienne vient se confondre avec un élément propre au passager, par exemple, un talon aiguille (pour La Première), un lacet de corset ou une mèche de cheveux (pour l’Espace Affaires). Ceci pour mettre en valeur l’expérience unique ressenti lors d’un voyage avec Air France. |
Media Type | |
Advertising Manager | François Brousse |
Advertising Manager | Christine Micouleau |
Advertising Manager | Patricia Manent |
Advertising Manager | Catherine Masson |
Chief Creative Officer | Rémi Babinet |
Account Manager | Valérie Albou |
Account Manager | Muriel Keromnes |
Account Manager | Christophe Defaye |
Account Manager | Timoti Auscher |
Creative Director | Florence Bellisson |
Copywriter | Valérie Chidlovsky |
Associate Art Director | Cyril Arandel |
Art Buyer | Isabelle Mocq Orain |
Print Producer | Ed Brachfield |
Production Company | Rita Productions |
Photographer | Camilla Akrans |
Agency Producer | Fabrice Brovelli |