BETC Paris Paris, France Full Service

BETC Paris Creative Work

TitleChignon
Title (original language)Chignon (anglais)
Agency
Campaign 2008 Corporate Campaign
Advertiser Air France
Brand Air France
Date of First Broadcast/Publication
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
LanguageEnglish
Tagline Making the sky the best places on Earth
Tagline (original language) Faire du ciel le plus bel endroit de la terre
Story The aircraft’s trajectory, symbolised by a white line, fuses with an aspect of the passenger’s appearance such as a stiletto heel (for First class), the lace from a corset or a lock of hair (for l’Espace Affaires – Business Class).
Story (original language) Le symbole de la ligne aérienne vient se confondre avec un élément propre au passager, par exemple, un talon aiguille (pour La Première), un lacet de corset ou une mèche de cheveux (pour l’Espace Affaires).
Ceci pour mettre en valeur l’expérience unique ressenti lors d’un voyage avec Air France.
Media Type Print
Production Company
Creative Director
Associate Art Director
Chief Creative Officer
Copywriter
Agency Producer
Account Manager
Account Manager
Account Manager
Account Manager
Photographer
Art Buyer
Print Producer
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager

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