Air France - “Chignon”
Air France
| Title | Chignon |
| Tagline | Making the sky the best places on Earth |
| Agency | BETC Paris |
| Advertiser | Air France |
| Brand | Air France |
| Product Category | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Campaign Name | 2008 Corporate Campaign |
| Country of Production | France |
| Language | English |
| Date of First Broadcast/Publication | October 6, 2008 |
| Media Type | Print |
| Awards |
Golden Award of Montreux, 2009 (Gold Medal) for Print: Entertainment Promotion
|
| Creative Director |
Florence Bellisson |
| Associate Art Director |
Cyril Arandel |
| Chief Creative Officer |
Rémi Babinet |
| Copywriter |
Valérie Chidlovsky |
| Agency Producer |
Fabrice Brovelli |
| Account Manager |
Valérie Albou |
| Account Manager |
Muriel Keromnes |
| Account Manager |
Christophe Defaye |
| Account Manager |
Timoti Auscher |
| Photographer |
Camilla Akrans |
| Art Buyer |
Isabelle Mocq |
| Print Producer |
Ed Brachfield |
| Advertising Manager |
François Brousse |
| Advertising Manager |
Christine Micouleau |
| Advertising Manager |
Patricia Manent |
| Advertising Manager |
Catherine Masson |
| Production Company |
Rita |
Story
The aircraft’s trajectory, symbolised by a white line, fuses with an aspect of the passenger’s appearance such as a stiletto heel (for First class), the lace from a corset or a lock of hair (for l’Espace Affaires – Business Class).