BETC Paris Paris, France Advertising / Full Service / Integrated

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BETC Paris Creative Work

Title "Chignon"
Title (original language) "Chignon (anglais)"
Agency BETC Paris
Campaign 2008 Corporate Campaign
Advertiser Air France
Brand Air France
Date of First Broadcast/Publication 10/2008
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
LanguageEnglish
Story The aircraft’s trajectory, symbolised by a white line, fuses with an aspect of the passenger’s appearance such as a stiletto heel (for First class), the lace from a corset or a lock of hair (for l’Espace Affaires – Business Class).
Story (original language) Le symbole de la ligne aérienne vient se confondre avec un élément propre au passager, par exemple, un talon aiguille (pour La Première), un lacet de corset ou une mèche de cheveux (pour l’Espace Affaires).
Ceci pour mettre en valeur l’expérience unique ressenti lors d’un voyage avec Air France.
Tagline Making the sky the best places on Earth
Tagline (original language) Faire du ciel le plus bel endroit de la terre
Media Type Print
Production Company Rita Productions
Creative Director Ms. Florence Bellisson
Associate Art Director Mr. Cyril Arandel
Chief Creative Officer Mr. Rémi Babinet
Copywriter Ms. Valérie Chidlovsky
Agency Producer Mr. Fabrice Brovelli
Account Manager Mrs. Valérie Albou
Account Manager Ms. Muriel Keromnes
Account Manager Mr. Christophe Defaye
Account Manager Mr. Timoti Auscher
Photographer Ms. Camilla Akrans
Art Buyer Ms. Isabelle Mocq
Print Producer Mr. Ed Brachfield
Advertising Manager Mr. François Brousse
Advertising Manager Ms. Christine Micouleau
Advertising Manager Ms. Patricia Manent
Advertising Manager Ms. Catherine Masson

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