BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: (+33) 01 56 41 35 00
  • Fax: (+33) 01 56 41 35 01

Air France - "Chignon" - BETC Paris

  • Chignon
  • Air France
  • Air France
  • BETC Paris
  • France
  • 2008 Corporate Campaign
Product CategoryAirlines, Airports, Railways, Bus Lines, Ferries & Cruises
LanguageEnglish
Date of First Broadcast/PublicationOctober 6, 2008
Media TypePrint
Awards Golden Award of Montreux, 2009 (Gold Medal) for Print: Entertainment Promotion
Production Company Rita Productions
Creative Director Florence Bellisson
Associate Art Director Cyril Arandel
Chief Creative Officer Rémi Babinet
Copywriter Valérie Chidlovsky
Agency Producer Fabrice Brovelli
Account Manager Valérie Albou
Account Manager Muriel Keromnes
Account Manager Christophe Defaye
Account Manager Timoti Auscher
Photographer Camilla Akrans
Art Buyer Isabelle Mocq
Print Producer Ed Brachfield
Advertising Manager François Brousse
Advertising Manager Christine Micouleau
Advertising Manager Patricia Manent
Advertising Manager Catherine Masson

Story

The aircraft’s trajectory, symbolised by a white line, fuses with an aspect of the passenger’s appearance such as a stiletto heel (for First class), the lace from a corset or a lock of hair (for l’Espace Affaires – Business Class).