BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: (+33) 01 56 41 35 00
  • Fax: (+33) 01 56 41 35 01

Canal + - "Mafia (English subt.)" - BETC Paris

  • Mafia (English subt.)
  • Canal +
  • Canal+
  • BETC Paris
  • France
  • Cinema 2008 Campaign
Product CategoryTV/Radio Programs & Stations
Date of First Broadcast/PublicationSeptember 2, 2008
Media TypeTelevision
Length45 Seconds
Awards The Cresta Awards, 2009 (Winner) for Television Campaign
Grand Prix Stratégies de la Publicité, 2009 (Winner) for Communication, Culture, Publishing
CLIO Awards, 2009 (Gold) for Media Campaign
Golden Award of Montreux, 2009 (Gold Medal) for Campaign
Prix Club des Directeurs Artistiques, 2008 (Nomination) for Direction
Prix Club des Directeurs Artistiques, 2008 (Nomination) for TV/Cinema technics
Cristal Festival, 2008 (Cristal) for France: Media
Production Company Irene
Creative Director Stéphane Xiberras
Copywriter Nathalie Dupont
Director Xavier Giannoli
Agency Producer David Green
Account Manager Raphaël de Andréis
Account Manager Camille Raymond
Account Manager François Brogi
Advertising Manager Béatrice Roux
Advertising Manager Mathieu Mazuel
Advertising Manager Périne Long
Advertising Manager Coline André
Films to good to keep to yourself


The objective of this new advertising campaign is to showcase the “great” films presented on Canal+, and the unique link that this creates with the viewer. A great film is a film that has left a deep impression on us, that we want to make our own, talk about and share with our nearest and dearest… Hence the idea: Canal+: Films too good to keep to yourself.