BETC Paris Paris, France Full Service

BETC Paris Creative Work

Title "Mafia (English subt.)"
Title (original language) "Mafia (ST anglais)"
Agency BETC Paris
Campaign Cinema 2008 Campaign
Advertiser Canal+
Brand Canal +
Date of First Broadcast/Publication 9/2008
Business Sector TV/Radio Programs & Stations
LanguageFrench
Problem The objective of this new advertising campaign is to showcase the “great” films presented on Canal+, and the unique link that this creates with the viewer. A great film is a film that has left a deep impression on us, that we want to make our own, talk about and share with our nearest and dearest… Hence the idea: Canal+: Films too good to keep to yourself.
Problem (original language) L’objectif de cette nouvelle campagne de communication est donc de mettre à l’honneur les « grands » films présents sur Canal+, et le lien unique qui se créé avec le spectateur. Un grand film est un film qui nous a marqué, qu’on ne peut s’empêcher de s’approprier, de raconter, et donc de partager avec ses proches… D’où l’idée : Les films dont on parle sont sur Canal+.
Tagline Films to good to keep to yourself
Tagline (original language) Les films dont on parle sont sur Canal +
Media Type Television
Length45 seconds
Market France
Production Company Irene
Creative Director Mr. Stéphane Xiberras
Copywriter Mrs. Nathalie Dupont
Director Mr. Xavier Giannoli
Agency Producer Mr. David Green
Account Manager Mr. Raphaël de Andréis
Account Manager Camille Raymond
Account Manager Mr. François Brogi
Advertising Manager Ms. Béatrice Roux
Advertising Manager Mr. Mathieu Mazuel
Advertising Manager Ms. Périne Long
Advertising Manager Ms. Coline André

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