BETC Paris, Paris 
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
In partnership with:
Canal + - “Mafia (English subt.)”
Canal+| Title | Mafia (English subt.) |
| Tagline | Films to good to keep to yourself |
| Agency | BETC Paris |
| Advertiser | Canal+ |
| Brand | Canal + |
| Product Category | TV/Radio Programs & Stations |
| Campaign Name | Cinema 2008 Campaign |
| Market | France |
| Country of Production | France |
| Language | Français |
| Date of First Broadcast/Publication | September 2, 2008 |
| Media Type | Television |
| Length | 45 Seconds |
| Awards | The Cresta Awards, 2009 (Winner) for Television Campaign Grand Prix Stratégies de la Publicité, 2009 (Winner) for Communication, Culture, Publishing CLIO Awards, 2009 (Gold) for Media Campaign Golden Award of Montreux, 2009 (Gold Medal) for Campaign Prix Club des Directeurs Artistiques, 2008 (Nomination) for Direction Prix Club des Directeurs Artistiques, 2008 (Nomination) for TV/Cinema technics Cristal Festival, 2008 (Cristal) for France: Media |
| Creative Director | Stéphane Xiberras |
| Copywriter | Nathalie Dupont |
| Director | Xavier Gianolli |
| Agency Producer | David Green |
| Account Manager | Raphaël de Andréis |
| Account Manager | Camille Raymond |
| Account Manager | François Brogi |
| Advertising Manager | Béatrice Roux |
| Advertising Manager | Mathieu Mazuel |
| Advertising Manager | Périne Long |
| Advertising Manager | Coline André |
| Production Company | Irene |
Problem
The objective of this new advertising campaign is to showcase the “great” films presented on Canal+, and the unique link that this creates with the viewer. A great film is a film that has left a deep impression on us, that we want to make our own, talk about and share with our nearest and dearest… Hence the idea: Canal+: Films too good to keep to yourself.