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BETC Paris Creative Work

TitleMafia (English subt.)
Title (original language)Mafia (ST anglais)
Agency
Campaign Cinema 2008 Campaign
Advertiser Canal+
Brand Canal +
Date of First Broadcast/Publication
Business Sector TV/Radio Programs & Stations
LanguageFrench
Tagline Films to good to keep to yourself
Tagline (original language) Les films dont on parle sont sur Canal +
Problem The objective of this new advertising campaign is to showcase the “great” films presented on Canal+, and the unique link that this creates with the viewer. A great film is a film that has left a deep impression on us, that we want to make our own, talk about and share with our nearest and dearest… Hence the idea: Canal+: Films too good to keep to yourself.
Problem (original language) L’objectif de cette nouvelle campagne de communication est donc de mettre à l’honneur les « grands » films présents sur Canal+, et le lien unique qui se créé avec le spectateur. Un grand film est un film qui nous a marqué, qu’on ne peut s’empêcher de s’approprier, de raconter, et donc de partager avec ses proches… D’où l’idée : Les films dont on parle sont sur Canal+.
Media Type Television
Length
Market France
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