BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: (+33) 01 56 41 35 00
  • Fax: (+33) 01 56 41 35 01

RATP - "Bercy" - BETC Paris

  • Bercy
  • RATP
  • RATP
  • BETC Paris
  • France
  • Life Line 2 / Wave 2 / On Track Together
Product CategoryPublic Transport, Mass Transit
MarketFrance
LanguageFrench
Date of First Broadcast/PublicationJune 3, 2002
Media TypeOutdoor / Out of Home
Awards The Cresta Awards, 2003 () for Campaign
Prix Club des Directeurs Artistiques, 2002 (Mention) for Photos
Epica Awards, 2002 (Winner) for Transport & Tourism
Top Com Consumer, 2002 (Gold) for Advertising Campaign: Outdoor
Grand Prix Stratégies de la Publicité, 2002 (Grand Prix) for
Rémi Babinet
Patrick Samot
Carole Ser
Mathieu Nevians
Sandrine Estrade
Aurélie Piette
Aurélie Piette
Stéphane Rochais
Jérôme Agerlich
Sandra Michel
Patrice Dumas
Stéphane Rochais
Muriel Fagnoni
Arnaud Richard
Jean-Michel Almeida
Malvina Crétal
Sébastien Meunier
Vincent Relave
Françoise Bellané
Caroline Baddour
Nadine Nemecek
On Track Together

Story

Bercy metro stop is where you get off for all big concerts in Paris

Concept

The names of metro stations around Paris are associated with poetic visuals that integrate the dot-and-line symbolic of the Paris metro map. These images invite us to discover the diverse faces of the city of Paris and those who inhabit it.