BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: (+33) 01 56 41 35 00
  • Fax: (+33) 01 56 41 35 01

RATP - "Liberté" - BETC Paris

  • Liberté
  • RATP
  • RATP
  • BETC Paris
  • France
  • Life Line 2 / Wave 2 / On Track Together
Product CategoryPublic Transport, Mass Transit
MarketFrance
LanguageFrench
Date of First Broadcast/PublicationJune 3, 2002
Media TypeOutdoor / Out of Home
Awards Epica, 2002 (Winner) for Transport & Tourism
Top Com Consumer, 2002 (Gold) for Advertising Campaign: Outdoor
Creative Director Rémi Babinet
Art Director Patrick Samot
Art Director Carole Ser
Art Director Mathieu Nevians
Art Director Sandrine Estrade
Copywriter Jérôme Agerlich
Copywriter Sandra Michel
Copywriter Patrice Dumas
Account Manager Muriel Fagnoni
Account Manager Arnaud Richard
Account Manager Jean-Michel Almeida
Account Manager Malvina Crétal
Photographer Sébastien Meunier
Advertising Manager Vincent Relave
Advertising Manager Françoise Bellané
Advertising Manager Caroline Baddour
Advertising Manager Nadine Nemecek

Story

"Liberté" means liberty or freedom: best symbolized in Paris by escape across a zinc-tiled roof.

Concept

The names of metro stations around Paris are associated with poetic visuals that integrate the dot-and-line symbolic of the Paris metro map. These images invite us to discover the diverse faces of the city of Paris and those who inhabit it.