BETC Paris, Paris

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: 01 56 41 35 00
  • Fax: 01 56 41 35 01
  • Country Phone Code: 33
In partnership with:
VTSCAN

McDonald's - “Come As You Are”

McDonald's


TitleCome As You Are
TaglineCome as you are
AgencyBETC Paris
AdvertiserMcDonald's
BrandMcDonald's
Product CategoryRestaurants & Fast Food
Campaign NameCome as you are
MarketFrance
Country of ProductionFrance
LanguageEnglish
Date of First Broadcast/PublicationNovember 5, 2008
Media TypeCase Study
Length180 Seconds
Awards The Intercontinental Advertising Cup (The Cup) / ICAC, 2009 (Nominee) for Best of Admaking / Best Integration of a global idea into a local culture
Cristal Festival, 2009 (Cristal) for Best Idea Cristal
Creative Director Stéphane Xiberras
Art Director Jean Michel Alirol
Associate Art Director Pierre Boutin
Copywriter Dominique Marchand
Director Les Elvis
Agency Producer Fabrice Brovelli
Agency Producer Isabelle Ménard
Account Manager Mercedes Erra
Account Manager Xavier Royaux
Account Manager Christophe Defaye
Account Manager Eugénie Lefebvre
Music Christophe Caurret
Advertising Manager Grégoire Champetier
Advertising Manager Nawfal Trabelsi
Advertising Manager Nathalie Le Garlantezec
Production Company Partizan