BETC Paris, Paris 
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
In partnership with:
Solidarité Sida Afrique - “The Clocks Project (Film)”
Solidarité Sida| Title | The Clocks Project (Film) |
| Tagline | Every minute counts. www.solidarite-sida.org |
| Agency | BETC Paris |
| Advertiser | Solidarité Sida |
| Brand | Solidarité Sida Afrique |
| Product Name | AIDS Africa Solidarity Fund |
| Product Category | Disease Awareness, Support Groups & Associations |
| Campaign Name | The Clocks Project |
| Market | France |
| Country of Production | France |
| Language | English |
| Date of First Broadcast/Publication | April 30, 2009 |
| Media Type | Case Study |
| Length | 135 Seconds |
| Awards | The New York Festivals International Advertising Awards in All Media, 2010 (Silver) for Outdoor: Typography Art Directors Annual Awards, 2010 (Bronze) for Advertising Print Innovation Poster/Billboard/Outdoor / Single Cannes Lions International Festival of Creativity, 2010 (Silver Lion) for Public awareness messages Grand Prix Stratégies de la Publicité, 2010 (Mention) for Profesional organism, organisations D&AD Awards / Yellow Pencil, 2010 (Yellow Pencil) for Typography: Poster Advertising IAA Responsibility Award, 2010 () for Prix Club des Directeurs Artistiques, 2009 (Winner) for Outdoor complete campaigns Cristal Festival, 2009 (Cristal) for Ambient: France The Golden Drum Awards, 2009 (Golden drum) for Ambiental design |
| Creative Director | Stéphane Xiberras |
| Art Director | Benjamin Le Breton |
| Copywriter | Arnaud Assouline |
| Account Manager | Raphaël de Andréis |
| Account Manager | Xavier Royaux |
| Account Manager | Philippe Brandt |
| Account Manager | Elodie Andurand |
| Artist | Nadine Grenier |
| Advertising Manager | Barbara Alfandari |
| Advertising Manager | Emmanuel Dollfus |
| Advertising Manager | Cécile Jaraudias |
| Outdoor | JC Decaux |
| Electrics | Labo Prod |
Story
On 30 April 2009, an innovative outdoor campaign was launched in a special preview at Pathé Quai d'Ivry. This unique piece will then be exhibited at the "Solidays" festival, to be held on 26, 27 and 28 June at Longchamp Hippodrome. The work will consequently be presented at every event organised to collect funds for the fight against AIDS.
At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: "Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care".
At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: "Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care".
Concept
We created an outdoor installation of 2m x 2m, in association with the artist Nadine Grenier, composed of 321 clock mechanisms, that is 963 clock hands (all telling different times). The bottom of the installation carries the call to action explaining where people can get more information about the foundation and donate online.
Problem
In Africa, more than 1 600 000 million people die from AIDS each year because they don't have access to treatment. The association Solidarité Sida (AIDS Solidarity) wants to alert Europeans to the necessity of acting quickly against this situation.