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Solidarité Sida Afrique - "The Clocks Project (Film)" - BETC Paris

  • The Clocks Project (Film)
  • Solidarité Sida Afrique
  • Solidarité Sida
  • BETC Paris
  • France
  • The Clocks Project
Product NameAIDS Africa Solidarity Fund
Product CategoryDisease Awareness, Support Groups & Associations
MarketFrance
LanguageEnglish
Date of First Broadcast/PublicationApril 30, 2009
Media TypeCase Study
Length135 Seconds
Awards The New York Festivals International Advertising Awards in All Media, 2010 (Silver) for Outdoor: Typography
Art Directors Annual Awards, 2010 (Bronze) for Advertising Print Innovation Poster/Billboard/Outdoor / Single
Cannes Lions International Festival of Creativity, 2010 (Silver Lion) for Public awareness messages
Grand Prix Stratégies de la Publicité, 2010 (Mention) for Profesional organism, organisations
D&AD Awards / Yellow Pencil, 2010 (Yellow Pencil) for Typography: Poster Advertising
IAA Responsibility Award, 2010 () for
Prix Club des Directeurs Artistiques, 2009 (Winner) for Outdoor complete campaigns
Cristal Festival, 2009 (Cristal) for Ambient: France
The Golden Drum Awards, 2009 (Golden drum) for Ambiental design
Outdoor JC Decaux
Electrics Labo Prod
Creative Director Stéphane Xiberras
Art Director Benjamin Le Breton
Copywriter Arnaud Assouline
Account Manager Raphaël de Andréis
Account Manager Xavier Royaux
Account Manager Philippe Brandt
Account Manager Elodie Andurand
Artist Nadine Grenier
Advertising Manager Barbara Alfandari
Advertising Manager Emmanuel Dollfus
Advertising Manager Cécile Jaraudias

Story

On 30 April 2009, an innovative outdoor campaign was launched in a special preview at Pathé Quai d'Ivry. This unique piece will then be exhibited at the "Solidays" festival, to be held on 26, 27 and 28 June at Longchamp Hippodrome. The work will consequently be presented at every event organised to collect funds for the fight against AIDS.
At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: "Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care".

Concept

We created an outdoor installation of 2m x 2m, in association with the artist Nadine Grenier, composed of 321 clock mechanisms, that is 963 clock hands (all telling different times). The bottom of the installation carries the call to action explaining where people can get more information about the foundation and donate online.

Problem

In Africa, more than 1 600 000 million people die from AIDS each year because they don't have access to treatment. The association Solidarité Sida (AIDS Solidarity) wants to alert Europeans to the necessity of acting quickly against this situation.