BETC Paris, Paris
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
Evian - “Roller Babies”
Danone| Title | Roller Babies |
| Agency | BETC Paris |
| Advertiser | Danone |
| Brand | Evian |
| Product Category | Mineral, Sparkling & Bottled Waters |
| Campaign Name | Baby Inside |
| More Information | http://www.evianliveyoung.com |
| Market | Canada, United States, Japan, France, Germany, United Kingdom |
| Country of Production | France |
| Language | English |
| Date of First Broadcast/Publication | July 3, 2009 |
| Media Type | Television |
| Length | 60 Seconds |
| Awards | EFFIE France, 2010 (Winner) for Grand Prix The New York Festivals International Advertising Awards in All Media, 2010 (Silver) for Beverages Non-Alcoholic The New York Festivals International Advertising Awards in All Media, 2010 (Silver) for Beverages Non-Alcoholic Cannes Lions International Festival of Creativity, 2010 (Silver Lion) for Viral Marketing Grand Prix Stratégies des Médias, 2010 (Mention) for Best media tactic on & off line Grand Prix Stratégies de la Publicité, 2010 (Winner) for Non Alcoholic Beverages EURO EFFIES / EACA Euro Effies, 2010 () for Small Budget Golden Award of Montreux, 2010 (Gold Medal) for Music International ANDY Awards, 2010 (BRONZE) for Beverage/Non-Alcohol British Arrows, 2010 (Diploma) for Best Over 30 And Up To 60 Second Commercial The Intercontinental Advertising Cup (The Cup) / ICAC, 2009 (Nominee) for Best of Products & Services / Best of Beverages Cristal Festival, 2009 (Cristal) for Food / Drink: France Eurobest, 2009 (Silver) for Non-Alcoholic Drinks London International Awards - LIA, 2009 (Gold) for Viral London International Awards - LIA, 2009 (Silver) for Direction London International Awards - LIA, 2009 (Gold) for Visual Effects The Golden Drum Awards, 2009 (Grand Prix Campaign) for Virals |
| Executive Creative Director | Rémi Babinet |
| Art Director | Agnès Cavard |
| Associate Art Director | Gregory Ferembach |
| Copywriter | Valérie Chidlovsky |
| Agency Producer | Fabrice Brovelli |
| Account Manager | Marielle Durandet |
| Account Manager | Dominique Vérot |
| Account Manager | Catherine Clément |
| Account Manager | Marie-Josée Cadorette |
| Music | Christophe Caurret |
| Music | Dan The Automator |
| Advertising Manager | Michael Aidan |
| Advertising Manager | Peter Pintens |
| Advertising Manager | Martin Renaud |
| Advertising Manager | Véronique Pencheniati |
| Production Company | Partizan |
Problem
Everyone in France remembers the film advert with the babies’ underwater ballet, which made a huge impression when released in 1998 and which, 11 years later, still tops the charts as one of the public’s favourite adverts.
11years later they have not grown or got older but are still bursting with an infectious energy and love of life.
11years later they have not grown or got older but are still bursting with an infectious energy and love of life.
