BETC Paris, Paris

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: 01 56 41 35 00
  • Fax: 01 56 41 35 01
  • Country Phone Code: 33
In partnership with:
VTSCAN

Evian - “Roller Babies (French)”

Danone


TitleRoller Babies (French)
TaglineLive Young
AgencyBETC Paris
AdvertiserDanone
BrandEvian
Product CategoryMineral, Sparkling & Bottled Waters
Campaign NameBaby Inside
More Informationhttp://www.evianliveyoung.com
MarketCanada, United States, Japan, France, Germany, United Kingdom
Country of ProductionFrance
LanguageFrançais
Date of First Broadcast/PublicationJuly 3, 2009
Media TypeTelevision
Length60 Seconds
Awards EFFIE France, 2010 (Winner) for Drinks
EFFIE France, 2010 (Grand Prix) for
Grand Prix Stratégies des Médias, 2010 (Mention) for Best media tactic on & off line
Grand Prix Stratégies de la Publicité, 2010 (Winner) for Non Alcoholic Beverages
Phénix U.D.A de la Communication / Phénix UDA de la Communication, 2010 (Bronze Phénix) for
The Golden Drum Awards, 2009 (Grand Prix Campaign) for Virals
Executive Creative Director Rémi Babinet
Art Director Agnès Cavard
Associate Art Director Gregory Ferembach
Copywriter Valérie Chidlovsky
Agency Producer Fabrice Brovelli
Account Manager Marielle Durandet
Account Manager Dominique Vérot
Account Manager Catherine Clément
Account Manager Marie-Josée Cadorette
Music Christophe Caurret
Music Dan The Automator
Advertising Manager Michael Aidan
Advertising Manager Peter Pintens
Advertising Manager Martin Renaud
Advertising Manager Véronique Pencheniati
Production Company Partizan

Problem

Everyone in France remembers the film advert with the babies’ underwater ballet, which made a huge impression when released in 1998 and which, 11 years later, still tops the charts as one of the public’s favourite adverts.
11years later they have not grown or got older but are still bursting with an infectious energy and love of life.