BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: (+33) 01 56 41 35 00
  • Fax: (+33) 01 56 41 35 01

Peugeot - "Alchemy" - BETC Paris

  • Alchemy
  • Peugeot
  • Peugeot
  • BETC Paris
  • France
  • Motion & Emotion
Product CategoryAutomotive
MarketCzech Republic, Hungary, Poland, Romania, Slovakia, Austria, Belgium, France, Germany, Luxembourg, Netherlands, Switzerland, United Kingdom, Croatia, Italy, Portugal, Slovenia, Spain, Turkey
Date of First Broadcast/PublicationJanuary 2, 2010
Media TypeTelevision
Production Company Partizan Paris
Creative Director Rémi Babinet
Creative Director Anne Cécile Tauleigne
Director Michael Gracey
Account Planner Clarisse Lacarrau
Agency Producer Fabrice Brovelli
Agency Producer Solène Frank
Account Manager Raphaël de Andréis
Account Manager Henri Tripard
Account Manager Laurent Duvivier
Account Manager Vittorio Lucchini Gilera
Music Composer P.A. Busson
Advertising Manager Xavier Peugeot
Advertising Manager Oliver Gandolfo
Advertising Manager Nathalie Le Maitre
Advertising Manager Aude Collerie de Borely
Motion & Emotion


The new Peugeot campaign is a spectacular take on the symbols that make it unique: its knack for combining universes, intertwining ideas and blending technologies to craft a new automobile “answer”. This 60-second film is powerful, utterly up-to-the-minute, and ultimately a simple and original creative idea: it is about automobile innovation, engineering and expertise, and about inspiration and Peugeot’s distinctive combination of high standards and emotion.