BETC Paris, Paris Follow Update

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Les Enfants du Noma - "Letters" - BETC Paris

  • Letters
  • Les Enfants du Noma
  • Les Enfants du Noma
  • BETC Paris
  • France
  • Letters
Product CategoryDisease Awareness, Support Groups & Associations
Media TypeTelevision & Cinema
Length45 Seconds
Awards IAA Responsibility Award, 2010 () for
Production Company Les Producers
Creative Director Stéphane Xiberras
Creative Director Florence Bellisson
Art Director Julie Troja
Copywriter Adrian Skenderovic
Director Simon Ladefoged
Producer Francois Chilot
Producer Rikke Katborg
Production Manager Louise Mescchini
Agency Producer Marie-Stéphanie Perdriat
Account Manager Valérie Albou
Account Manager Tiphaine Ruault du Plessis
Account Manager Olivia Rajabaly
Editor Jonathan Broda
Voice Jonathan Broda
Advertising Manager Belliti


Founded by surgeons, Les Enfants du Noma charity helps African children suffering from Noma, a disfiguring bacterial infection. The campaign makes a direct link between donations that people send and the surgical materiel required for operations. We see a surgical team desperately waiting to begin an operation, they cannot start before the postman arrives with donations and thus the necessary materiel.


Today more than ever people need to know what their donations are being used for. The agency adopted an original approach by focusing on the donations rather than the condition itself.


The association urgently needs financing. But times are tough so they needed a campaign to make people aware of the Noma disease and encourage them to donate money.