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Les Enfants du Noma - "Letters (French)" - BETC Paris

  • Letters (French)
  • Les Enfants du Noma
  • Les Enfants du Noma
  • BETC Paris
  • France
  • Letters
Media TypeTelevision & Cinema
Awards IAA Responsibility Award, 2010 () for

Story

Founded by surgeons, Les Enfants du Noma charity helps African children suffering from Noma, a disfiguring bacterial infection. The campaign makes a direct link between donations that people send and the surgical materiel required for operations. We see a surgical team desperately waiting to begin an operation, they cannot start before the postman arrives with donations and thus the necessary materiel.

Concept

Today more than ever people need to know what their donations are being used for. The agency adopted an original approach by focusing on the donations rather than the condition itself.

Problem

The association urgently needs financing. But times are tough so they needed a campaign to make people aware of the Noma disease and encourage them to donate money.