BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: (+33) 01 56 41 35 00
  • Fax: (+33) 01 56 41 35 01

Dulux Valentine - "Walls Are Dancing" - BETC Paris

  • Walls Are Dancing
  • Dulux Valentine
  • AkzoNobel
  • BETC Paris
  • France
  • Let's colour
Product CategoryPaints, Wood Protectors, Paint Brushes, Adhesives
LanguageFrench
Date of First Broadcast/PublicationSeptember 13, 2010
Media TypeEvents
Awards Grand Prix Stratégies de Communication, 2010 (Winner) for Event Communication: General Public Event
Epica, 2010 (Bronze) for Public Relations
Creative Director Olivier Apers
Art Director Jordan Lemarchand
Copywriter Julien Deschamps
Strategic Planner Jean-Patrick Spitz
Account Manager Vanessa Barros
Account Manager Philippe Brandt
Account Manager Karine Volpe
Account Manager Mathilde Cossin
Advertising Manager Christelle Drolon
Advertising Manager Olivier de Villeneuve
Advertising Manager Carole Fleury
Advertising Manager Lucie Champigny

Story

The multi-media piece of ars was initiated by American mural painter Matt W. Moore (alias MWM) under people's eyes in Marseille, Lyon and Paris.

Concept

3 cutting-edge artists were invited to mix their talents in order to offer the French public an innovative performance for the promotion of the Dulux Valentine brand.

Problem

Let's Colour, an ambitious project launched in the beginning of 2010, invites everyone to reclaim their own environments and regenerate them through colour. This global initiative has already led the brand to transform neighbourhoods in Rio (Brazil), Aulnay sous Bois (France), London (Great Britain), Jodhpur (India) and Istanbul (Turkey).