BETC Paris, Paris 
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
In partnership with:
Mikado - “Auction”
Lu| Title | Auction |
| Tagline | Mikado, even if you shouldn't |
| Agency | BETC Paris |
| Advertiser | Lu |
| Brand | Mikado |
| Product Category | Biscuits, Bread, Crispbread |
| Campaign Name | Mikado, even if you shouldn't |
| Country of Production | France |
| Date of First Broadcast/Publication | August 22, 2011 |
| Media Type | Television & Cinema |
| Awards | Epica, 2011 (Bronze Campaign) for Confectionery & Snacks |
| Creative Director | Stéphane Xiberras |
| Creative Director | Marie-Laure Billette |
| Art Director | Agnès Cavard |
| Copywriter | Valérie Chidlovsky |
| Producer | David Green |
| Production Company | Quad Productions |
| Production Company | Wizz Productions |
| Sound Production | Kouz Production |