| Title | Auction |
| Title (original language) | Enchères |
| Agency | BETC Paris |
| Campaign | Mikado, even if you shouldn't |
| Advertiser | Lu |
| Brand | Mikado |
| Date of First Broadcast/Publication | 2011 / 8 |
| Business Sector | Biscuits, Bread, Crispbread |
| Tagline | Mikado, even if you shouldn't |
| Tagline (original language) | La petite faiblesse qui vous perdra |
| Media Type | Television & Cinema |
| Sound Production | Kouz Production |
| Creative Director | Stéphane Xiberras |
| Creative Director | Marie-Laure Billette |
| Art Director | Agnès Cavard |
| Copywriter | Valérie Chidlovsky |
| Producer | David Green |
| Production Company | Quad Productions |
| Production Company | Wizz Productions |