BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: (+33) 01 56 41 35 00
  • Fax: (+33) 01 56 41 35 01

Air France - "Flight" - BETC Paris

  • Flight
  • Air France
  • Air France
  • BETC Paris
  • France
  • Flight
Product CategoryAirlines, Airports, Railways, Bus Lines, Ferries & Cruises
Date of First Broadcast/PublicationSeptember 18, 2011
Media TypeTelevision & Cinema
Awards Epica Awards, 2012 (Bronze) for Direction & Cinematography
Epica Awards, 2012 (Bronze) for Transport & Tourism
Grand Prix Stratégies de la Publicité, 2012 (Prix ex-aequo) for Transports
CLIO Awards, 2012 (Bronze) for Television/Cinema
Golden Award of Montreux, 2012 (Gold Medal) for Transport / Travel And Tourism
Cristal Festival, 2011 (Special Mention) for Broadcasted on Television / Shown at the Cinema
Production Company Caviar
Creative Director Florence Bellisson
Art Director Marie-Eve Schoettl
Copywriter Véronique de Surmont

Story

For Air France, french choreographer Angelin Preljocaj teamed up with Betc Euro RSCG to create "l'envol"

In this breathtaking film, french dance virtuoso Benjamin Millepied and his dance partner Virginie Caussin perform a poetic metaphor of taking flight.Filmed on a mirror that reflects only the sky and the dancers, this film is an essential expression of the brand signature 'making the sky the best place on earth'.

The purity of this film, its formal beauty and the absence of traditional advertising conventions make it truly original.