BETC Paris, Paris 
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
In partnership with:
Air France - “Flight”
Air France| Title | Flight |
| Agency | BETC Paris |
| Advertiser | Air France |
| Brand | Air France |
| Product Category | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Campaign Name | Flight |
| Country of Production | France |
| Date of First Broadcast/Publication | September 18, 2011 |
| Media Type | Television & Cinema |
| Awards | Epica, 2012 (Bronze) for Direction & Cinematography Epica, 2012 (Bronze) for Transport & Tourism Grand Prix Stratégies de la Publicité, 2012 (Prix ex-aequo) for Transports CLIO Awards, 2012 (Bronze) for Television/Cinema Golden Award of Montreux, 2012 (Gold Medal) for Transport / Travel And Tourism Cristal Festival, 2011 (Special Mention) for Broadcasted on Television / Shown at the Cinema |
| Creative Director | Florence Bellisson |
| Art Director | Marie-Eve Schoettl |
| Copywriter | Véronique de Surmont |
| Production Company | Caviar |
Story
For Air France, french choreographer Angelin Preljocaj teamed up with Betc Euro RSCG to create "l'envol"
In this breathtaking film, french dance virtuoso Benjamin Millepied and his dance partner Virginie Caussin perform a poetic metaphor of taking flight.Filmed on a mirror that reflects only the sky and the dancers, this film is an essential expression of the brand signature 'making the sky the best place on earth'.
The purity of this film, its formal beauty and the absence of traditional advertising conventions make it truly original.