|Title (original language)||"L'envol"|
|Date of First Broadcast/Publication||9/2011|
|Business Sector||Airlines, Airports, Railways, Bus Lines, Ferries & Cruises|
For Air France, french choreographer Angelin Preljocaj teamed up with Betc Euro RSCG to create "l’envol"
In this breathtaking film, french dance virtuoso Benjamin Millepied and his dance partner Virginie Caussin perform a poetic metaphor of taking flight.Filmed on a mirror that reflects only the sky and the dancers, this film is an essential expression of the brand signature 'making the sky the best place on earth'.
The purity of this film, its formal beauty and the absence of traditional advertising conventions make it truly original.
|Media Type||Television & Cinema|
|Soundtrack||PIANO CONCERTO N° 23 K 488 ADAGIO W.A. MOZART|
|Creative Director||Ms. Florence Bellisson|
|Art Director||Ms. Marie-Eve Schoettl|
|Copywriter||Mrs. Véronique de Surmont|