BETC Paris Paris, France Advertising / Full Service / Integrated

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BETC Paris Creative Work

Title "Flight"
Title (original language) "L'envol"
Agency BETC Paris
Campaign Flight
Advertiser Air France
Brand Air France
Date of First Broadcast/Publication 9/2011
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story

For Air France, french choreographer Angelin Preljocaj teamed up with Betc Euro RSCG to create "l’envol"

In this breathtaking film, french dance virtuoso Benjamin Millepied and his dance partner Virginie Caussin perform a poetic metaphor of taking flight.Filmed on a mirror that reflects only the sky and the dancers, this film is an essential expression of the brand signature 'making the sky the best place on earth'.

The purity of this film, its formal beauty and the absence of traditional advertising conventions make it truly original.

Media Type Television & Cinema
Soundtrack PIANO CONCERTO N° 23 K 488 ADAGIO W.A. MOZART
Production Company Caviar
Creative Director Ms. Florence Bellisson
Art Director Ms. Marie-Eve Schoettl
Copywriter Mrs. Véronique de Surmont

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