BETC Paris, Paris

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: 01 56 41 35 00
  • Fax: 01 56 41 35 01
  • Country Phone Code: 33
In partnership with:
VTSCAN

Ricard - “Ricard 4”

Pernod-Ricard


TitleRicard 4
Tagline80 years old, still yellow
AgencyBETC Paris
AdvertiserPernod-Ricard
BrandRicard
Product CategoryAlcoholic
Campaign Name80th Anniversary
Country of ProductionFrance
LanguageFrançais
Date of First Broadcast/PublicationMarch 24, 2012
Media TypePrint
Awards Grand Prix de la Publicité Presse Magazine, 2013 (Meilleure Rédaction) for
Grand Prix de la Publicité Presse Magazine, 2013 (Mention) for Boissons Alcoolisées
Prix Club des Directeurs Artistiques, 2012 (Sélection) for Presse quotidienne
Grand Prix Stratégies de la Publicité, 2012 (Prix) for Boissons alcoolisées
Executive Creative Director Rémi Babinet
Art Director Eric Astorgue
Creative Team Julien Schmitt
Copywriter Jean-Christophe Royer
Producer Annick Audoux
Producer Sandrine Lascurettes
Strategic Planner Maria Galleriu
Account Manager Thibault Plantet
Account Manager Eugénie Lefebvre
Account Manager Jean-Baptiste Lucas
Account Manager Henri Tripard
Advertising Manager Laurent Bergeron
Advertising Manager Florent Leroi
Advertising Manager Michael Merolli