BETC Paris, Paris 
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
In partnership with:
13e Rue - “The Target”
NBC Universal| Title | The Target |
| Tagline | To reach your target, ask for professionals |
| Agency | BETC Paris |
| Advertiser | NBC Universal |
| Brand | 13e Rue |
| Product Category | TV/Radio Programs & Stations |
| Campaign Name | The Target |
| Country of Production | France |
| Media Type | Direct Mail |
| Awards | Cristal Festival, 2012 (Emerald) for Best Use of Direct Marketing Cristal Festival, 2012 (Emerald) for Best Use of Direct Marketing |
| Executive Creative Director | Stéphane Xiberras |
| Creative Director | Olivier Apers |
| Art Director | Jordan Lemarchand |
| Copywriter | Julien Deschamps |
| Director | MATHIAS PARDO |
| Production | JULIEN MANUNTA |
| Production | Elodie Andurand |
| Production | CLÉMENCE CORNAC |
| Production | Michel Teicher |
| Account Manager | MATHILDE LANÇON |
| Account Manager | Mathieu Laugier |
| Account Manager | Christophe Neyret |
| Account Manager | Jean-Noël Perrin |
| Traffic Director | Nathalie Bourdet |
| Photographer | ROMAN JEHANNO |
| Advertising Manager | JOHANNE NOUCHI |
| Advertising Manager | ROMAIN GRAS |
| Advertising Manager | Angélique Vaquié |
| Advertising Manager | Fabien Saillant |
| Advertising Manager | Leonor Grandsire |
| Production Company | Rita Production |