BETC Paris, Paris 
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
In partnership with:
Cuir Center - “Ram”
Cuir Center| Title | Ram |
| Agency | BETC Paris |
| Advertiser | Cuir Center |
| Brand | Cuir Center |
| Product Category | Home Furniture |
| Campaign Name | Torture Tests |
| Country of Production | France |
| Language | English |
| Date of First Broadcast/Publication | September 12, 2012 |
| Media Type | Television |
| Executive Creative Director | Stéphane Xiberras |
| Creative Director | Sophie Anduze |
| Art Director | Elfie Pariente |
| Copywriter | Alexandre Toso |
| Director | Jérôme Langlade |
| Strategic Planner | Etienne de Laharpe |
| Agency Producer | Lisa Budin |
| Account Manager | Eric Guillod |
| Account Manager | Laurence Ribotta |
| Account Manager | Bernard Buono |
| Traffic Director | Fabienne Marque |
| Advertising Manager | Marie-Laure de Panafieu |
| Advertising Manager | Hervé Huttmann |
| Advertising Manager | Eric Amourdedieu |
| Production Company | Quad Productions |
| Sound Production | Capitaine Plouf |
Story
Un bélier vérifie la résistance aux chocs d'un canapé prêt à subir les assauts répétés d'un jeune garçon plein d'énergie.