BETC Paris Paris, France Full Service

BETC Paris Creative Work

Title "Small Macaronis"
Title (original language) "Coquillettes"
Agency BETC Paris
Campaign SUPERLOTO October 12th
Advertiser Française des Jeux
Brand LOTO®
Date of First Broadcast/Publication 10/2012
Business Sector Lottery & Gambling
LanguageFrench
Story

Reprenant la forme graphique du compteur à millionnaires installé dans l’ensemble de sa campagne, LOTO® nous rappelle qu’un SUPERLOTO est surtout l’occasion de changer de vie.
Ce sont donc des mots qui évoquent le train-train quotidien de nos vies dont il suffit de changer quelques lettres pour changer notre existence 

Media Type Print
Executive Creative Director Mr. Stéphane Xiberras
Creative Director Mr. Olivier Apers
Art Director Mr. David Troquier
Copywriter Ms. Lessly Chmil
Strategic Planner Ms. Clarisse Lacarrau
Account Manager Vanig Krikorian
Account Manager Mr. François Brogi
Account Manager Mrs. Marielle Durandet
Traffic Director Ms. Nathalie Bourdet
Print Producer Sarah Belhadj
Advertising Manager Ms. Marie-Agnès Gaillard
Advertising Manager Dominique Bouchy
Advertising Manager Cécile Lagé
Advertising Manager Ms. Monique Heim

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