| Title | The reduction beach towel |
| Agency | BETC Paris |
| Campaign | The reduction beach towel |
| Advertiser | Decathlon |
| Brand | Decathlon |
| Date of First Broadcast/Publication | 2012 / 8 |
| Business Sector | Outdoor Sports & Athletics |
| Tagline | How to bring holiday makers straight from the beach to the store? |
| Story | Decathlon is the biggest sport store in France. During the summer, Dectahlon offers lots of products for holiday-makers, but the Decatlhon stores are far away from the beaches. How to bring holiday-makers straight from the beach to the store? By going to the beach and offering them a towel that gives a 10 euro reduction upon presentation in the Decathlon store. |
| Philosophy | Offer holiday-makers beach towel that gives a 10 euro reduction upon presentation in the Decathlon stores. |
| Problem | Decathlon has a lot of good offers for holiday-makers in the summer, but the stores are far away from the becahes. How to bring people to the stores? |
| Media Type | Events |
| Account Director | Philippe Brandt |
| Executive Creative Director | Stéphane Xiberras |
| Art Director | Jordan Lemarchand |
| Copywriter | Julien Deschamps |
| Photographer | ROMAN JEHANNO |