BETC Paris Paris, France Full Service

BETC Paris Creative Work

Title "The reduction beach towel"
Agency BETC Paris
Campaign The reduction beach towel
Advertiser Decathlon
Brand Decathlon
Date of First Broadcast/Publication 8/2012
Business Sector Outdoor Sports & Athletics
Problem

Decathlon has a lot of good offers for holiday-makers in the summer, but the stores are far away from the becahes. How to bring people to the stores? 

Story

Decathlon is the biggest sport store in France. During the summer, Dectahlon offers lots of products for holiday-makers, but the Decatlhon stores are far away from the beaches. 

How to bring holiday-makers straight from the beach to the store? By going to the beach and offering them a towel that gives a 10 euro reduction upon presentation in the Decathlon store.

Philosophy

Offer holiday-makers beach towel that gives a 10 euro reduction upon presentation in the Decathlon stores. 

Tagline How to bring holiday makers straight from the beach to the store?
Media Type Events
Executive Creative Director Mr. Stéphane Xiberras
Art Director Mr. Jordan Lemarchand
Copywriter Mr. Julien Deschamps
Account Director Philippe Brandt
Photographer ROMAN JEHANNO

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