|Title||"The reduction beach towel"|
|Campaign||The reduction beach towel|
|Date of First Broadcast/Publication||8/2012|
|Business Sector||Outdoor Sports & Athletics|
Decathlon has a lot of good offers for holiday-makers in the summer, but the stores are far away from the becahes. How to bring people to the stores?
Decathlon is the biggest sport store in France. During the summer, Dectahlon offers lots of products for holiday-makers, but the Decatlhon stores are far away from the beaches.
How to bring holiday-makers straight from the beach to the store? By going to the beach and offering them a towel that gives a 10 euro reduction upon presentation in the Decathlon store.
Offer holiday-makers beach towel that gives a 10 euro reduction upon presentation in the Decathlon stores.
|Tagline||How to bring holiday makers straight from the beach to the store?|
|Executive Creative Director||Mr. Stéphane Xiberras|
|Art Director||Mr. Jordan Lemarchand|
|Copywriter||Mr. Julien Deschamps|
|Account Director||Philippe Brandt|