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TitleThe reduction beach towel
Agency
Campaign The reduction beach towel
Advertiser Decathlon
Brand Decathlon
Date of First Broadcast/Publication
Business Sector Outdoor Sports & Athletics
Tagline How to bring holiday makers straight from the beach to the store?
Story

Decathlon is the biggest sport store in France. During the summer, Dectahlon offers lots of products for holiday-makers, but the Decatlhon stores are far away from the beaches. 

How to bring holiday-makers straight from the beach to the store? By going to the beach and offering them a towel that gives a 10 euro reduction upon presentation in the Decathlon store.

Philosophy

Offer holiday-makers beach towel that gives a 10 euro reduction upon presentation in the Decathlon stores. 

Problem

Decathlon has a lot of good offers for holiday-makers in the summer, but the stores are far away from the becahes. How to bring people to the stores? 

Media Type Events
Executive Creative Director
Art Director
Copywriter
Account Director
Photographer

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