BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: 01 56 41 35 00
  • Fax: 01 56 41 35 01

Decathlon - "The reduction beach towel" - BETC Paris

  • The reduction beach towel
  • Decathlon
  • Decathlon
  • BETC Paris
  • France
  • The reduction beach towel
Product CategoryOutdoor Sports & Athletics
Date of First Broadcast/PublicationAugust 2012
Media TypeEvents
Executive Creative Director Stéphane Xiberras
Art Director Jordan Lemarchand
Copywriter Julien Deschamps
Account Director Philippe Brandt
Photographer ROMAN JEHANNO
Others

Story

Decathlon is the biggest sport store in France. During the summer, Dectahlon offers lots of products for holiday-makers, but the Decatlhon stores are far away from the beaches. 

How to bring holiday-makers straight from the beach to the store? By going to the beach and offering them a towel that gives a 10 euro reduction upon presentation in the Decathlon store.

Concept

Offer holiday-makers beach towel that gives a 10 euro reduction upon presentation in the Decathlon stores. 

Problem

Decathlon has a lot of good offers for holiday-makers in the summer, but the stores are far away from the becahes. How to bring people to the stores?