Decathlon - “The reduction beach towel”
|Title||The reduction beach towel|
|Tagline||How to bring holiday makers straight from the beach to the store?|
|Product Category||Outdoor Sports & Athletics|
|Campaign Name||The reduction beach towel|
|Country of Production||France|
|Date of First Broadcast/Publication||August, 2012|
|Executive Creative Director
Decathlon is the biggest sport store in France. During the summer, Dectahlon offers lots of products for holiday-makers, but the Decatlhon stores are far away from the beaches.
How to bring holiday-makers straight from the beach to the store? By going to the beach and offering them a towel that gives a 10 euro reduction upon presentation in the Decathlon store.
Offer holiday-makers beach towel that gives a 10 euro reduction upon presentation in the Decathlon stores.
Decathlon has a lot of good offers for holiday-makers in the summer, but the stores are far away from the becahes. How to bring people to the stores?