| Title | Véritable Petit Beurre |
| Agency | BETC Paris |
| Campaign | Ouvrir le champs des Possibles |
| Advertiser | Mondelez International |
| Brand | LU |
| Date of First Broadcast/Publication | 2013 / 8 |
| Business Sector | Biscuits, Bread, Crispbread |
| Tagline | Feed our dreans |
| Media Type | |
| Creative Director | Jacques Jolly |
| Art Director | Marithe Florean |
| Photographer | Benni Valsson |
| Production Company | RITA |
| Copywriter | Sylvain Calage |