BETC Paris Paris, France Full Service


BETC Paris Case Studies

Title "Graffiti Général"
Agency BETC Paris
Sound Kouz Production
Campaign Graffiti General
Advertiser BETC
Brand BETC Digital
Date of First Broadcast/Publication 2014
Business Sector Advertising Agencies

BETC Paris is moving offices. The ad agency's new building is distinctive: the Magasins Généraux in Pantin. Abandoned since 2004, it has become a haven for graffiti artists around the world. In order to celebrate the artworks created there before renovations begin, BETC Paris has launched Graffiti Général, which offers a 3D tour of the site online...

Aware that some may baulk at the idea of an advertising agency erasing years of graffiti heritage, Graffiti Général is BETC's way of offering a permanent record of the site as it stands today. The website offers the chance for viewers to visit the building virtually, and gives detailed information on over 40 of the artworks in there, as well as about the artists. Visitors can also add their own grafitti to the building online, so the history of the building can continue to evolve, albeit only virtually. 

Tagline BETC Graffiti Général
Media Type Case Study
Length124 seconds
More Information
Executive Creative Director Mr. Rémi Babinet
Executive Creative Director Mr. Stéphane Xiberras
Creative Director Mr. Ivan Beczkowski
Art Director Mr. Loris Cormoreche
Art Director Julien Derreveaux
Art Director Simon Franckard
Copywriter Mr. Romain Pergeaux
Account Manager Mr. Rémi Babinet
Account Manager Mr. Stéphane Xiberras
Account Manager Mrs. Miranda Salt
Account Manager Mr. Ivan Beczkowski
Account Manager Ms. Eugénie Lefebvre
Account Manager Mr. Xavier Blairon
Account Manager Caroline-Melody Meyer
Account Manager Charlotte de Bardies
Interactive Development Thibault Dargeou
Interactive Development Maxime Montegnies
Interactive Development Simon Doury

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