BETC Paris Paris, France Full Service

BETC Paris Case Studies

TitleGraffiti Général
Agency
Sound
Campaign Graffiti General
Advertiser BETC
Brand BETC Digital
Date of First Broadcast/Publication
Business Sector Advertising Agencies
Tagline BETC Graffiti Général
Story

BETC Paris is moving offices. The ad agency's new building is distinctive: the Magasins Généraux in Pantin. Abandoned since 2004, it has become a haven for graffiti artists around the world. In order to celebrate the artworks created there before renovations begin, BETC Paris has launched Graffiti Général, which offers a 3D tour of the site online...

Aware that some may baulk at the idea of an advertising agency erasing years of graffiti heritage, Graffiti Général is BETC's way of offering a permanent record of the site as it stands today. The website offers the chance for viewers to visit the building virtually, and gives detailed information on over 40 of the artworks in there, as well as about the artists. Visitors can also add their own grafitti to the building online, so the history of the building can continue to evolve, albeit only virtually. 

Media Type Case Study
Length
More Information http://www.graffitigeneral.com/
Executive Creative Director
Executive Creative Director
Creative Director
Art Director
Art Director
Art Director
Copywriter
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Interactive Development
Interactive Development
Interactive Development

Other Ads From This Campaign