BETC Paris, Paris 
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
In partnership with:
Peugeot - “Toys”
Peugeot| Title | Toys |
| Tagline | playtime is over |
| Agency | BETC Paris |
| Advertiser | Peugeot |
| Brand | Peugeot |
| Product Name | 407 |
| Product Category | Cars |
| Campaign Name | Toy Cars |
| Market | Czech Republic, Estonia, Hungary, Latvia, Lithuania, Moldova, Poland, Romania, Russia, Slovakia, Serbia, Austria, Belgium, France, Germany, Netherlands, Switzerland, United Kingdom, Albania, Bosnia Herzegovina, Bulgaria, Croatia, Cyprus, Greece, Italy, Malta, Portugal, Spain |
| Country of Production | France |
| Language | English |
| Date of First Broadcast/Publication | June 4, 2003 |
| Media Type | Television |
| Length | 60 Seconds |
| Awards | Loerie Awards, 2005 (Silver) for Television & Cinema Commercials - Single The Cresta Awards, 2005 (Winner) for The Golden Drum Awards, 2005 (Golden Watch) for Advertising Campaigns EURO EFFIES / EACA Euro Effies, 2005 (Silver) for Brand Launch EURO EFFIES / EACA Euro Effies, 2005 (Silver) for Automotive CLIO Awards, 2005 (Silver) for Technique: Direction CLIO Awards, 2005 (Silver) for Automotive Golden Award of Montreux, 2005 (Gold Medal) for Automotive International ANDY Awards, 2005 (Bronze) for Direction International ANDY Awards, 2005 (Silver) for Automotive The Mobius Advertising Awards, 2004 (Mobius award) for Automotive Eurobest, 2004 (Bronze) for Cars London International Awards - LIA, 2004 (Winner) for Television/Cinema: Automotive Cannes Lions International Festival of Creativity, 2004 (Gold Lion) for Cars |
| Creative Director | Rémi Babinet |
| Art Director | Eric Holden |
| Copywriter | Rémi Noël |
| Director | Philippe André |
| Agency Producer | Simon Chater-Robinson |
| Agency Producer | David Green |
| Agency Producer | Carole Casolari |
| Account Manager | Raphaël de Andréis |
| Account Manager | Olivier Pluquet |
| Account Manager | Claude-Jean Couderc |
| Account Manager | Dominique Le Moine |
| Account Manager | Jean-Philippe Martzel |
| Advertising Manager | Olivier Hervio |
| Advertising Manager | Didier Richard |
| Advertising Manager | André Chérid |
| Advertising Manager | Erick Dazza |
| Advertising Manager | Jean-Christophe Midey |
| Advertising Manager | Nathalie Lemaître |
| Advertising Manager | Valérie Depincé |
| Production Company | Wanda Paris |
| Music | The Film |