| Title | 407 SW Launch |
| Title (original language) | Lancement 407 SW |
| Agency | BETC Paris |
| Campaign | Toy Cars - Peugeot |
| Advertiser | Peugeot |
| Brand | Peugeot |
| Date of First Broadcast/Publication | 2004 / 9 |
| Product | 407 SW |
| Business Sector | Cars |
| Tagline | Automotive is always a pleasure |
| Tagline (original language) | Pour que l'automobile soit toujours un plaisir |
| Story | The 407 SW is placed in the same extraordinary world of toys-vehicles, but this time, leaves the urban universe to go towards open country areas... Thus it enhances the interest of its "cielo" roof that offers an other dimension to the trip. |
| Story (original language) | Dans le film TV, la 407 SW se retrouve dans le même monde délirant de véhicules-jouets mais cette fois, sort de l’univers urbain pour s’évader vers des paysages plus arborés et balnéaires.. Dans ce contexte, elle fait valoir tout l’intérêt de son toit « cielo » qui offre une autre dimension au voyage. |
| Problem | Before being a station-wagon, the 407 seduces by its sleek and sporting lines and proposes an alternative resolutely axed towards the pleasure of driving. With its panoramic roof of 2,3m2 (the greatest windows surface of its category), the 407 SW is a true invitation to travel. |
| Problem (original language) | Avant d’être un break, La 407 séduit par ses lignes racées, sportives et propose une alternative résolument tournée vers le plaisir de conduire. Avec son toit panoramique de 2,3m2 (la plus grande surface vitrée de sa catégorie), la 407 SW est une véritable invitation au voyage. |
| Media Type | Television |
| Length | |
| Market | France, Germany, Netherlands, Switzerland, United Kingdom, Italy |
| Soundtrack | (I'm gonna) Kick you out |
| Advertising Manager | Didier Richard |
| Advertising Manager | Jean-Christophe Midey |
| Advertising Manager | Philippe Just |
| Advertising Manager | André Chérid |
| Advertising Manager | Nathalie Lemaître |
| Advertising Manager | Erick Dazza |
| Advertising Manager | Valérie Depincé |
| Account Manager | Raphaël de Andreis |
| Account Manager | Dominique Le Moine |
| Account Manager | Jean-Philippe Martzel |
| Account Manager | Claude-Jean Couderc |
| Account Manager | Olivier Pluquet |
| Art Director | Eric Holden |
| Copywriter | Rémi Noël |
| Agency Producer | Simon Chater-Robinson |
| Agency Producer | David Green |
| Agency Producer | Carole Casolari |
| Director | Philippe André |
| Production Company | Wanda Paris |
| Music Composer | J. Ahlund |
| Creative Director | Rémi Babinet |