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TitleStar Wars (French)
Title (original language)Star Wars
Agency
Production Company
Campaign Let's stay light
Advertiser Lu
Brand Mikado
Date of First Broadcast/Publication
Business Sector Food
LanguageFrench
Tagline Play with your food
Tagline (original language) Restons légers
Story Around the new tag line "Mikado. Play with your food", men and women yield to this invitation and suddenly consider their Mikado as something likely to make their day lighter.
Story (original language) Autour de la nouvelle signature "Mikado. Restons légers.", ils mettent en scène des hommes et femmes qui succombent à cette invitation, et voient subitement en leur Mikado de quoi mettre un peu de légèreté dans leur journée.
Philosophy From October 22nd, Mikado comes back with wise news, an invitation to play with lightness in a world where everything is often too sober and burdensome.
The 3 episodes of the saga have been produced by Christopher Von Reis in everyday life circumstances and have developed at the same time a funny, out of touch and amazing tone.
Philosophy (original language) Mikado revient sur les écrans, à partir du 22 octobre, avec une nouvelle sage, invitation au jeu et à la légèreté dans un monde où tout est (trop) souvent sérieux et pesant.
Réalisés par Christopher Von Reis, les 3 films de la saga s'inscrivent dans un univers quotidien tout en développant un ton drôle, décalé et surprenant.
Media Type Television
Length
Market France
Creative Director
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Agency Producer
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