BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: 01 56 41 35 00
  • Fax: 01 56 41 35 01

Peugeot - "Flower" - BETC Paris

  • Flower
  • Peugeot
  • Peugeot
  • BETC Paris
  • France
  • Flower
Product Name206 Hdi Fap
Product CategoryCars
MarketFrance
LanguageFrançais
Date of First Broadcast/PublicationOctober 2, 2004
Media TypePrint
Awards Grand Prix de la Publicité Presse Magazine, 2005 (Agency of the Year) for
Illustration Psychopathe
Creative Director Rémi Babinet
Art Director Joann Ameline
Account Director Raphaël de Andréis
Account Supervisor Amagoia Martiarena
Advertising Manager Jean-Christophe Midey
Advertising Manager Philippe Just
Advertising Manager Erick Dazza
Advertising Manager Vincent Drouet

Story

A resolutely artistic and modern campaign that enhances and modernises the car's image. It is composed of 3 ads that are fresh, light-handed and subtle. Each model is associated with a set of themes that the creative teams illustrated with a veritably artistic treatment.

Concept

The campaign has to be just as rich as the range of vehicles. The agency designed visuals that are in line with the particularities and character of each model, reflecting the range’s great diversity.

Problem

The Peugeot 206 has existed for 7 years and has been France’s biggest-selling car for any brand in any segment, for 4 years. This has given it outstanding brand awareness, making the 206 almost legendary. This exceptional status entitles the 206 to a certain artistic freedom. The silhouette is sufficiently well-known and recognisable to convey the advertising message on it own. The aim of this campaign was to specifically support each model within the 206 range.