BETC Paris Paris, France Advertising / Full Service / Integrated

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BETC Paris Creative Work

Title "Flower"
Title (original language) "La Fleur"
Agency BETC Paris
Campaign Flower
Advertiser Peugeot
Brand Peugeot
Date of First Broadcast/Publication 10/2004
Product 206 Hdi Fap
Business Sector Cars
LanguageFrench
Problem The Peugeot 206 has existed for 7 years and has been France’s biggest-selling car for any brand in any segment, for 4 years. This has given it outstanding brand awareness, making the 206 almost legendary. This exceptional status entitles the 206 to a certain artistic freedom. The silhouette is sufficiently well-known and recognisable to convey the advertising message on it own. The aim of this campaign was to specifically support each model within the 206 range.
Story A resolutely artistic and modern campaign that enhances and modernises the car's image. It is composed of 3 ads that are fresh, light-handed and subtle. Each model is associated with a set of themes that the creative teams illustrated with a veritably artistic treatment.
Philosophy The campaign has to be just as rich as the range of vehicles. The agency designed visuals that are in line with the particularities and character of each model, reflecting the range’s great diversity.
Media Type Print
Market France
Illustration Psychopathe
Creative Director Mr. Rémi Babinet
Art Director Ms. Joann Ameline
Account Director Mr. Raphaël de Andréis
Account Supervisor Ms. Amagoia Martiarena
Advertising Manager Mr. Jean-Christophe Midey
Advertising Manager Mr. Philippe Just
Advertising Manager Mr. Erick Dazza
Advertising Manager Mr. Vincent Drouet

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