BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: (+33) 01 56 41 35 00
  • Fax: (+33) 01 56 41 35 01

Mikado - "Star Wars" - BETC Paris

  • Star Wars
  • Mikado
  • Lu
  • BETC Paris
  • France
  • Let's stay light
Product CategoryFood
Date of First Broadcast/PublicationOctober 22, 2004
Media TypeTelevision
Length30 Seconds
Awards Eurobest, 2005 (Eurobest Silver) for Sweet Foods
The Cresta Awards, 2005 (Finalist) for
Golden Award of Montreux, 2005 (Gold Medal) for Food
Production Company Les Télécreateurs
Creative Director Michèle Cohen
Art Director Rémi Tricot
Copywriter Olivier Couradjut
Director Christopher von Reis
Agency Producer David Green
Account Manager Raphaël de Andréis
Account Manager Isabelle Giafferi
Account Manager Myrto Tripathi
Account Manager Michel Teicher
Play with your food


Around the new tag line "Mikado. Play with your food", men and women yield to this invitation and suddenly consider their Mikado as something likely to make their day lighter.


From October 22nd, Mikado comes back with wise news, an invitation to play with lightness in a world where everything is often too sober and burdensome.
The 3 episodes of the saga have been produced by Christopher Von Reis in everyday life circumstances and have developed at the same time a funny, out of touch and amazing tone.