BETC Paris, Paris 
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
In partnership with:
Mikado - “Star Wars”
Lu| Title | Star Wars |
| Tagline | Play with your food |
| Agency | BETC Paris |
| Advertiser | Lu |
| Brand | Mikado |
| Product Category | Food |
| Campaign Name | Let's stay light |
| Market | France |
| Country of Production | France |
| Language | English |
| Date of First Broadcast/Publication | October 22, 2004 |
| Media Type | Television |
| Length | 30 Seconds |
| Awards | Eurobest, 2005 (Eurobest Silver) for Sweet Foods The Cresta Awards, 2005 (Finalist) for Golden Award of Montreux, 2005 (Gold Medal) for Food |
| Creative Director | Michèle Cohen |
| Art Director | Rémi Tricot |
| Copywriter | Olivier Couradjut |
| Director | Christopher von Reis |
| Agency Producer | David Green |
| Account Manager | Raphaël de Andréis |
| Account Manager | Isabelle Giafferi |
| Account Manager | Myrto Tripathi |
| Account Manager | Michel Teicher |
| Production Company | Les Télécréateurs |
Story
Around the new tag line "Mikado. Play with your food", men and women yield to this invitation and suddenly consider their Mikado as something likely to make their day lighter.
Concept
From October 22nd, Mikado comes back with wise news, an invitation to play with lightness in a world where everything is often too sober and burdensome.
The 3 episodes of the saga have been produced by Christopher Von Reis in everyday life circumstances and have developed at the same time a funny, out of touch and amazing tone.
The 3 episodes of the saga have been produced by Christopher Von Reis in everyday life circumstances and have developed at the same time a funny, out of touch and amazing tone.