BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: (+33) 01 56 41 35 00
  • Fax: (+33) 01 56 41 35 01

13ème Rue - "Law and Order (French)" - BETC Paris

  • Law and Order (French)
  • 13ème Rue
  • 13ème Rue
  • BETC Paris
  • France
  • 13ème Rue Brand Campaign
Product CategoryTV/Radio Programs & Stations
Date of First Broadcast/PublicationJuly 2, 2005
Media TypePrint
Awards Grand Prix de la Publicité Presse Magazine, 2007 (Mention) for Communication/Medias
Prix Club des Directeurs Artistiques, 2005 (2nd Prize) for Professional trade press
Retoucher DIXX
Creative Director Stéphane Xiberras
Art Director Rémy Tricot
Art Director Juliette Megemont
Copywriter Olivier Couradjut
Producer Valérie Richard
Executive Producer Gaël Cheval
Account Manager Raphaël de Andréis
Account Manager Nicolas Gandrillon
Account Manager Thomas Bacharzyna
Photographer Takashi Homma
Art Buyer Marie Dathanat
Art Buyer Malik Kinde
Advertising Manager Valérie Chebassier
Advertising Manager Fanta Sarr
A crime a night. Monday to Friday


BETC Euro RSCG chose to reassert the specificity of 13ème RUE, compared with multigeneral channels, through a more significant signature~"13ème RUE, the action and suspense channel"~:this the only channel which gives action and suspense to my TV.
BETC Euro RSCG developed a brand campaign based on the channel scheduling in addition with its cult series (Spy Girls, New York District,...)in a latter-day and deadpan humour mood. This press campaign is aimed at best expressing the personality of 13ème RUE and giving it a significant role~: to be the stimulant of a sometimes ordinary daily life.
In the same idea, the agency will develop a TV campaign combined with radio messages at the same time.


The multiplication of TV offers on different networks (cable,satellite, ADSL,...)and the TNT arrival make more complex the TV channels world.