BETC Paris Paris, France Full Service

BETC Paris Creative Work

Title "Hand / Snow (English)"
Title (original language) "Main / Neige"
Agency BETC Paris
Campaign Special Serie 307 NavTeq On Board
Advertiser Peugeot
Brand Peugeot
Date of First Broadcast/Publication 5/2006
Product 307 GPS
Business Sector Cars
LanguageFrench
Problem In a very competitive context, and for the launching of the new special serie 307 NavTeq On Board, Peugeot wanted to provide the promotional discourse of the brand by leaning on the plus product brought by the navigation system GPS in serie.
Problem (original language) Dans un contexte commercial fortement concurrentiel, et pour le lancement de la nouvelle série spéciale 307 NavTeq On Board, Peugeot a souhaité alimenter le discours promotionnel de la Marque en s’appuyant sur le plus produit apporté par le système de navigation GPS de série.
Philosophy Peugeot wanted to get out of the prize discourse in its operational communications by giving value to its product offer and its features.
Leaning on the demonstration proving that the GPS navigation technology makes automobile rides easier and less restrictive, this campaign adopts a creative expression looking like the communications codes "images", but also points up the promotionnal offer.
Philosophy (original language) Peugeot a souhaité sortir du simple discours prix dans ses communications opérationnelles en valorisant son offre produit et ses caractéristiques.
S’appuyant sur la démonstration que la technologie de navigation GPS rend les trajets automobiles plus simples et moins contraignants, cette campagne adopte une expression créative empreinte des mêmes codes que les communications «~image~» tout en mettant en avant l’offre promotionnelle.
Media Type Print
Market France
Creative Director Mr. Stéphane Xiberras
Art Director Mr. Hugues Pinguet
Copywriter Mr. Olivier Apers
Account Manager Mr. Raphaël de Andréis
Account Manager Mr. Philippe Couchaux
Account Manager Mr. Franck Nguyen
Account Manager Ms. Sophie Cavazza
3D Graphics Mr. Baptiste Massé
Art Buyer Mr. Jean-Luc Chirio
Advertising Manager Mr. Olivier Marquer
Advertising Manager Ms. Magali Callanan

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