BETC Paris, Paris 
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
In partnership with:
Peugeot - “Hand / Snow (English)”
Peugeot
| Title | Hand / Snow (English) |
| Agency | BETC Paris |
| Advertiser | Peugeot |
| Brand | Peugeot |
| Product Name | 307 GPS |
| Product Category | Cars |
| Campaign Name | Special Serie 307 NavTeq On Board |
| Market | France |
| Country of Production | France |
| Language | Français |
| Date of First Broadcast/Publication | May 3, 2006 |
| Media Type | |
| Awards | Prix Club des Directeurs Artistiques, 2006 (3rd Prize) for Print Campaigns |
| Creative Director | Stéphane Xiberras |
| Art Director | Hugues Pinguet |
| Copywriter | Olivier Apers |
| Account Manager | Raphaël de Andréis |
| Account Manager | Philippe Couchaux |
| Account Manager | Franck Nguyen |
| Account Manager | Sophie Cavazza |
| 3D Graphics | Baptiste Massé |
| Art Buyer | Jean-Luc Chirio |
| Advertising Manager | Olivier Marquer |
| Advertising Manager | Magali Callanan |
Concept
Peugeot wanted to get out of the prize discourse in its operational communications by giving value to its product offer and its features.
Leaning on the demonstration proving that the GPS navigation technology makes automobile rides easier and less restrictive, this campaign adopts a creative expression looking like the communications codes "images", but also points up the promotionnal offer.
Leaning on the demonstration proving that the GPS navigation technology makes automobile rides easier and less restrictive, this campaign adopts a creative expression looking like the communications codes "images", but also points up the promotionnal offer.
Problem
In a very competitive context, and for the launching of the new special serie 307 NavTeq On Board, Peugeot wanted to provide the promotional discourse of the brand by leaning on the plus product brought by the navigation system GPS in serie.