Peugeot - “Hand / Snow (English)”
|Title||Hand / Snow (English)|
|Product Name||307 GPS|
|Campaign Name||Special Serie 307 NavTeq On Board|
|Country of Production||France|
|Date of First Broadcast/Publication||May 3, 2006|
||Prix Club des Directeurs Artistiques, 2006 (3rd Prize) for Print Campaigns|
||Raphaël de Andréis|
Peugeot wanted to get out of the prize discourse in its operational communications by giving value to its product offer and its features.
Leaning on the demonstration proving that the GPS navigation technology makes automobile rides easier and less restrictive, this campaign adopts a creative expression looking like the communications codes "images", but also points up the promotionnal offer.
In a very competitive context, and for the launching of the new special serie 307 NavTeq On Board, Peugeot wanted to provide the promotional discourse of the brand by leaning on the plus product brought by the navigation system GPS in serie.