BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: (+33) 01 56 41 35 00
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Peugeot - "Hand / Day" - BETC Paris

  • Hand / Day
  • Peugeot
  • Peugeot
  • BETC Paris
  • France
  • Special Serie 307 NavTeq On Board
Product Name307 GPS
Product CategoryCars
MarketFrance
LanguageEnglish
Date of First Broadcast/PublicationMay 3, 2006
Media TypePrint
Awards Eurobest, 2006 (Shortlist) for Other Vehicles, Auto Products & Services
Cannes Lions International Festival of Creativity, 2006 (Bronze Lion Campaign) for Other Vehicles, Auto Products & Services
Creative Director Stéphane Xiberras
Art Director Hugues Pinguet
Copywriter Olivier Apers
Account Manager Raphaël de Andréis
Account Manager Philippe Couchaux
Account Manager Franck Nguyen
Account Manager Sophie Cavazza
3D Graphics Baptiste Massé
Art Buyer Jean-Luc Chirio
Advertising Manager Olivier Marquer
Advertising Manager Magali Callanan

Concept

Peugeot wanted to get out of the prize discourse in its operational communications by giving value to its product offer and its features.
Leaning on the demonstration proving that the GPS navigation technology makes automobile rides easier and less restrictive, this campaign adopts a creative expression looking like the communications codes "images", but also points up the promotionnal offer.

Problem

In a very competitive context, and for the launching of the new special serie 307 NavTeq On Board, Peugeot wanted to provide the promotional discourse of the brand by leaning on the plus product brought by the navigation system GPS in serie.