BETC Paris, Paris 
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
In partnership with:
Peugeot - “The Bird”
Peugeot| Title | The Bird |
| Tagline | Clean Technology. Nature will remember |
| Agency | BETC Paris |
| Advertiser | Peugeot |
| Brand | Peugeot |
| Product Name | 307 HDi |
| Product Category | Cars |
| Campaign Name | Clean Technology |
| Market | France |
| Country of Production | France |
| Language | English |
| Date of First Broadcast/Publication | March 1, 2006 |
| Media Type | Television |
| Length | 37 Seconds |
| Awards | The Cresta Awards, 2006 (Winner) for Television |
| Creative Director | Stéphane Xiberras |
| Art Director | Hugues Pinguet |
| Copywriter | Olivier Apers |
| Director | Wilfrid Brimo |
| Account Planner | Jean-Philippe Martzel |
| Agency Producer | Sébastien Lintingre |
| Account Manager | Raphaël de Andréis |
| Account Manager | Philippe Couchaux |
| Account Manager | Sophie Cavazza |
| Advertising Manager | Olivier Marquer |
| Advertising Manager | Magali Callanan |
| Production Company | Wanda Paris |
| Sound Production | Capitaine Plouf |
Problem
Peugeot wants to integrate in its offers promotion a new element in leaning on an ecological approach to enhance the quality of the HDi technology (high pression common rail diesel motor), its economical interest and its contribution to the ecology.