BETC Paris Paris, France Full Service

BETC Paris Creative Work

Title "The Bird"
Title (original language) "L'Oiseau (anglais)"
Agency BETC Paris
Sound Production Capitaine Plouf
Campaign Clean Technology
Advertiser Peugeot
Brand Peugeot
Date of First Broadcast/Publication 3/2006
Product 307 HDi
Product (original language) 307 HDi
Business Sector Cars
LanguageEnglish
Problem Peugeot wants to integrate in its offers promotion a new element in leaning on an ecological approach to enhance the quality of the HDi technology (high pression common rail diesel motor), its economical interest and its contribution to the ecology.
Problem (original language) Peugeot souhaite intégrer un élément nouveau dans son discours d’offres en s’appuyant sur une démarche écologique pour mettre en avant la qualité de la technologie HDi (motorisation diesel common rail à haute pression) son intérêt économique et sa contribution écologique.
Tagline Clean Technology. Nature will remember
Tagline (original language) Profitez des promos propres. La nature s'en souviendra
Media Type Television
Length37 seconds
Market France
Production Company Wanda Paris
Creative Director Mr. Stéphane Xiberras
Art Director Mr. Hugues Pinguet
Copywriter Mr. Olivier Apers
Director Mr. Wilfrid Brimo
Account Planner Mr. Jean-Philippe Martzel
Agency Producer Mr. Sébastien Lintingre
Account Manager Mr. Raphaël de Andréis
Account Manager Mr. Philippe Couchaux
Account Manager Ms. Sophie Cavazza
Advertising Manager Mr. Olivier Marquer
Advertising Manager Ms. Magali Callanan

Other Ads From This Campaign