BETC Paris Creative Work

TitleThe Sheep
Title (original language)Le Mouton (anglais)
Sound Production
Campaign Clean Technology
Advertiser Peugeot
Brand Peugeot
Date of First Broadcast/Publication
Product 206 HDi
Product (original language) 206 HDi
Business Sector Cars
Tagline Clean Technology. Nature will remember
Tagline (original language) Profitez des promos propres. La nature s'en souviendra
Problem Peugeot wants to integrate in its offers promotion a new element in leaning on an ecological approach to enhance the quality of the HDi technology (high pression common rail diesel motor), its economical interest and its contribution to the ecology.
Problem (original language) Peugeot souhaite intégrer un élément nouveau dans son discours d’offres en s’appuyant sur une démarche écologique pour mettre en avant la qualité de la technologie HDi (motorisation diesel common rail à haute pression) son intérêt économique et sa contribution écologique.
Media Type Television
Market France
Production Company
Creative Director
Art Director
Account Planner
Agency Producer
Account Manager
Account Manager
Account Manager
Advertising Manager
Advertising Manager

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