BETC Paris, Paris 
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
In partnership with:
Air France - “Boarding”
Air France| Title | Boarding |
| Tagline | One of the best places on earth |
| Agency | BETC Paris |
| Advertiser | Air France |
| Brand | Air France |
| Product Category | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Campaign Name | Campaign Air France 2006 |
| Market | South America, Asia, Europe, France |
| Country of Production | France |
| Language | English |
| Date of First Broadcast/Publication | March 26, 2006 |
| Media Type | Television & Cinema |
| Length | 60 Seconds |
| Awards | The New York Festivals International Advertising Awards in All Media, 2007 (Bronze World Medal) for Transportation/Travel/Tourism Golden Award of Montreux, 2007 (Gold Medal) for Transport/Telecommunications Cristal Festival, 2006 (Cristal) for Europe: commercial / Transport Eurobest, 2006 (Shortlist) for Travel, Transport & Tourism |
| Creative Director | Rémi Babinet |
| Art Director | Eric Holden |
| Copywriter | Rémi Noël |
| Director | Hou Hsiao Hsein |
| Account Manager | Charlotte David |
| Account Manager | Muriel Keromnes |
| Sound Producer | Marc - Antoine Moreau |
| Advertising Manager | Françoise Brousse |
| Advertising Manager | Christine Micouleau |
| Advertising Manager | Patricia Manent-Fleutiaux |
| Production Company | Première Heure |
| Production Company | Radical |
| Sound Production | Novaprod |
| Music Company / Composer | Aswefall |
| Licensing | Killthedj |
Concept
Air France decided to express a new and more involved promise for the business flyer, a well-being promise... even a 'better-being'promise. Making the sky the best place on earth is taking care of each passenger.
Two complementary advertisings (serenity and tonic universe) to express every facets of well-being according to Air France.
Two complementary advertisings (serenity and tonic universe) to express every facets of well-being according to Air France.
Problem
Once more, Air France has to surprise and renew its advertising writing. Moreover other actors of the aerian sector have lately renewed their campaigns. No more planes and cabins, from now on, mosts of aerian companies advertisings represent the client.