BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: (+33) 01 56 41 35 00
  • Fax: (+33) 01 56 41 35 01

Air France - "Boarding" - BETC Paris

  • Boarding
  • Air France
  • Air France
  • BETC Paris
  • France
  • Campaign Air France 2006
Product CategoryAirlines, Airports, Railways, Bus Lines, Ferries & Cruises
MarketSouth America, Asia, Europe, France
LanguageEnglish
Date of First Broadcast/PublicationMarch 26, 2006
Media TypeTelevision & Cinema
Length60 Seconds
Awards The New York Festivals International Advertising Awards in All Media, 2007 (Bronze World Medal) for Transportation/Travel/Tourism
Golden Award of Montreux, 2007 (Gold Medal) for Transport/Telecommunications
Cristal Festival, 2006 (Cristal) for Europe: commercial / Transport
Eurobest, 2006 (Shortlist) for Travel, Transport & Tourism
Production Company Première Heure
Sound Production Novaprod
Production Company Radical Media
Music Company / Composer Aswefall
Licensing Killthedj
Creative Director Rémi Babinet
Art Director Eric Holden
Copywriter Rémi Noël
Director Hou Hsiao Hsein
Account Manager Charlotte David
Account Manager Muriel Keromnes
Sound Producer Marc - Antoine Moreau
Advertising Manager Françoise Brousse
Advertising Manager Christine Micouleau
Advertising Manager Patricia Manent-Fleutiaux

Concept

Air France decided to express a new and more involved promise for the business flyer, a well-being promise... even a 'better-being'promise. Making the sky the best place on earth is taking care of each passenger.
Two complementary advertisings (serenity and tonic universe) to express every facets of well-being according to Air France.

Problem

Once more, Air France has to surprise and renew its advertising writing. Moreover other actors of the aerian sector have lately renewed their campaigns. No more planes and cabins, from now on, mosts of aerian companies advertisings represent the client.