BETC Paris, Paris Follow Update

  • 85-87 rue Du Faubourg Saint Martin Passage du Désir
  • Paris 75010
  • France
  • Phone: (+33) 01 56 41 35 00
  • Fax: (+33) 01 56 41 35 01

Air France - "Tree House" - BETC Paris

  • Tree House
  • Air France
  • Air France
  • BETC Paris
  • France
  • Campaign Air France 2006
Product CategoryAirlines, Airports, Railways, Bus Lines, Ferries & Cruises
MarketSouth America, Asia, Middle East, Europe, France
LanguageEnglish
Date of First Broadcast/PublicationMarch 30, 2006
Media TypeOutdoor / Out of Home
Awards Eurobest, 2006 (Shortlist) for Outdoor
Retoucher Janvier
Creative Director Rémi Babinet
Art Director Eric Holden
Copywriter Rémi Noël
Account Manager Charlotte David
Account Manager Muriel Keromnes
Photographer Jonathan de Villiers
Advertising Manager François Brousse
Advertising Manager Christine Micouleau
Advertising Manager Patricia Manent-Fleutiaux

Story

Each visual represents a man, or a woman, perfectly relaxed, who live a moment of well-being, serenity, escapism, and daydream... Indeed a pictogram representing a seat number, located above each character, is an Air France passenger. This also means that Air France commits its clients to make each travel as wonderful as moments on earth.

Concept

Air France decided to express a new and more involved promise for the business flyer, a well-being promise... even a 'better-being'promise. Making the sky the best place on earth is taking care of each passenger.

Problem

Once more, Air France has to surprise and renew its advertising writing. Moreover other actors of the aerian sector have lately renewed their campaigns. No more planes and cabins, from now on, mosts of aerian companies advertisings represent the client.