Leo Burnett France

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Leo Burnett France Case Studies

TitleEmma Case Study
Campaign Emma
Advertiser Le Trèfle, Délipapier
Brand Le Trèfle
Business Sector Toilet Paper, Tissues

As the debate rages on between those whose prone the "all-digital" vs the defenders of paper, Le Trèfle, a French toilet paper brand, has taken a stand with its latest TV commercial "Emma".The film takes a humorous approach to underline the obvious: That digital tablets will never replace the comfort of paper. In Le Trèfle's opinion: "Paper has a great future". 

Media Type Case Study
Executive Creative Director
Art Director
Head of TV

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