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Leo Burnett France Case Studies

Title "Emma Case Study"
Agency Leo Burnett France
Campaign Emma
Advertiser Le Trèfle, Délipapier
Brand Le Trèfle
Business Sector Toilet Paper, Tissues

As the debate rages on between those whose prone the "all-digital" vs the defenders of paper, Le Trèfle, a French toilet paper brand, has taken a stand with its latest TV commercial "Emma".The film takes a humorous approach to underline the obvious: That digital tablets will never replace the comfort of paper. In Le Trèfle's opinion: "Paper has a great future". 

Media Type Case Study
Length120 seconds
Executive Creative Director Mr. Xavier Beauregard
Art Director Mr. gonfond jerome
Copywriter Mr. Hadi Hassan-Helou
Head of TV Ms. Elisabeth Boîtte

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