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Le Trèfle - "Emma Case Study" - Leo Burnett France

  • Emma Case Study
  • Le Trèfle
  • Le Trèfle, Délipapier
  • Leo Burnett France
  • France
  • Emma
Product CategoryToilet Paper, Tissues
Media TypeCase Study
Length120 Seconds
Awards The Cresta Awards, 2013 (Bronze) for Buzz Marketing
The Cresta Awards, 2013 (Silver) for Direct Marketing
Executive Creative Director Xavier Beauregard
Art Director gonfond jerome
Copywriter Hadi Hassan-Helou
Head of TV Elisabeth Boîtte


As the debate rages on between those whose prone the "all-digital" vs the defenders of paper, Le Trèfle, a French toilet paper brand, has taken a stand with its latest TV commercial "Emma".The film takes a humorous approach to underline the obvious: That digital tablets will never replace the comfort of paper. In Le Trèfle's opinion: "Paper has a great future".