Leo Burnett France, Saint Denis Follow Update

  • 12 rue James Watt
  • Saint Denis 93 200
  • France
  • Phone: (+33) 01 55 84 65 00

Théâtre de la Bastille - "Edgar & Kelly Trailer" - Leo Burnett France

  • Edgar & Kelly Trailer
  • Théâtre de la Bastille
  • Théâtre de la Bastille
  • Leo Burnett France
  • France
  • Edgar & Kelly Trailer 2013
Product CategoryCinemas & Theatres
Date of First Broadcast/PublicationDecember 2013
Media TypeCinema
Length58 Seconds
Awards The New York Festivals International Advertising Awards in All Media, 2014 (Second Prize Award) for Entertainment & Event Promotion
Production Blue Film Production
Music Universal Music
Sound O'Bahamas
Executive Creative Director Xavier Beauregard
Art Director Jérôme Gonfond
Copywriter Hadi Hassan-Helou
Director Jean-Marc Gosse
Production Company Producer Patrick André
Production Company Producer Marie Archambeaud
Director of Photography Guillaume Adrey
Head of Production Sylvain Carellas
Strategic Planner Laurence Borensztein
Agency Producer Antoine Grujard
Account Manager Elodie Touati
Post Production Marie-Aude Liger
Post Production Céline Sene
Sound Production Thomas Faucheur
Advertising Manager Géraldine Chaillou

Concept

Starting from December 2013, mK2 cinemas in Paris, will broadcast this unusual trailer in movie theaters.

The purpose: invite the moviegoers to experience the shows proposed by the Théâtre de la Bastille, rather than watching the conventional Christmas season romantic stories with no surprises. An original way to present the unexpected and innovative universe of this Theater.