Philosophy & Competitive Advantages
MindShare provides tailor-made media solutions to any type of brand, in any type of media, according to the marketing objective.
MindShare's mission is to optimize return on investment and evaluate effectiveness factors. In order to optimize both media cost, quality and stand out, MindShare disposes of centres of expertise, where media planning and buying are fully integrated.
MindShare has built sophisticated local or international tools, and a long experience of brands. mindshare also benefits from the expertise of the WPP companies, such as Research International, Millward Brown, BMRB.
Fully integrated and homogeneous network,ability to coordinate large and small worldwide accounts with shared practises and tools, high capacity to purchase and develop Research and tools,Buying strength, Sharing of Expertise accross countries.
Mindshare is present in 63 countries, with 30 agencies in Europe, 18 in the Americas, 12 in Africa, 24 in Asia & Middle East and 3 in Oceania.
Trade OrganizationsCentre d'étude des supports de publicité (CESP)
Institut de Recherches et d'Etudes Publicitaires (IREP)
Union des Entreprises de Conseil et Achats Média (UDECAM )