Saatchi & Saatchi Duke, Saint Denis Follow Update

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  • Saint Denis 93200
  • France
  • Phone: (+33) 01 48 13 40 00
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Toyota - "Superhero" - Saatchi & Saatchi Duke

  • Superhero
  • Toyota
  • Toyota Motor Corporation
  • Saatchi & Saatchi Duke
  • France
  • Always a Better Way
Product NameVerso
Product CategoryCars
Date of First Broadcast/PublicationFebruary 2013
Media TypePrint
Production Company NOSE PH
Executive Creative Director Anne Cécile Tauleigne
Creative Director Jason Romeyko
Art Director Vincent Berard
Copywriter Rafael Genu
Director Simon Willows
Producer Benjamin Besnainou
Account Manager Stephane Rydlewski
Account Manager Dario Giustini
Account Manager Luca Neyroz
Advertising Manager Gilles Quetel
Advertising Manager Henry de Cumont

Story

The print, outdoor and online work communicates the idea in simple words with children's handwriting and drawing telling how the Verso intensifies the heroic aspect of their fathers.